Rachel Phua

Asia–Pacific (APAC), New York

Journalist at Freelance

@business earnings specialist | Works in: @CNBC @nikkeiasia @thenation @theprospect @dallasnews | @columbiajourn data-j grad |[email protected]

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Articles

Influencers take bigger bite of ad pie as economic turmoil tightens budgets

1 week ago | japantimes.co.jp | Chloe Meley |Maggie Shiltagh |Rachel Phua

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news. "We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga-owner Primo Brands’s CEO Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral.
Influencer marketing gains ground as ad budgets tighten

1 week ago | taipeitimes.com | Chloe Meley |Maggie Shiltagh |Rachel Phua

by Chloe Meley, Maggie Shiltagh and Rachel Phua / Bloomberg Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that is fantastic news.
El marketing de influencers vive un boom global y atrae inversiones récord

2 weeks ago | bloomberglinea.com | Chloe Meley |Maggie Shiltagh |Rachel Phua |Cornell Watson

Bloomberg — La rutina matutina de Ashton Hall consiste en sumergir la cabeza en agua helada Saratoga Spring Water. Para la empresa que vende el agua embotellada -la marca elegida por Hall para beber, lavarse los dientes y sumergirse- es una noticia fantástica.
Influencer Marketing Gains Ground as Global Ad Budgets Tighten

2 weeks ago | bloomberg.com | Chloe Meley |Maggie Shiltagh |Rachel Phua

(Bloomberg) -- Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news. “We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga-owner Primo Brands Corp.’s Chief Executive Officer Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral.
El exitoso bolso de Coach muestra cómo el lujo menos caro está ganando terreno

3 weeks ago | bloomberglinea.com | Rachel Phua

Bloomberg — El ultra-lujo está perdiendo su brillo - y los competidores de nivel medio lo están capitalizando. El líder del sector, LVMH Moët Hennessy Louis Vuitton SE, que registró unas ventas más débiles de lo esperado en el último trimestre, fue acusado de vender por US$2.800 un bolso de Dior cuya fabricación cuesta unos US$60.
Coach’s hit handbag shows how less-expensive luxury is gaining ground

3 weeks ago | fortune.com | Rachel Phua

Tapestry Inc.’s Coach is cashing in on cool with its $495 Tabby bag—a viral hit that costs a fraction of a similar shoulder bag from Dior or Chanel. Edward Berthelot/Getty Images
Inside the test kitchens helping restaurants navigate the trade war

3 weeks ago | dailyherald.com | Daniela Sirtori |Rachel Phua |Michael Hirtzer

Gabriel Freeman, left, and Jeff Creswell prepared dishes featuring American products, ranging from Wisconsin trout to Chicago-made chorizo. Jamie Kelter Davis/Bloomberg On a recent weekday morning in downtown Chicago, chefs inside a test kitchen prepared a five-course meal featuring tostada verde with jalapeño Gouda and trout on focaccia. The chefs usually cook these spreads to help customers of Sysco Corp., the largest U.S. restaurant supplier, create or tweak menu items.
De Coach a Michael Kors: luxo ‘acessível’ ganha força e impulsiona as vendas do setor

3 weeks ago | bloomberglinea.com.br | Rachel Phua |Na Bian

Bloomberg — O ultra luxo está perdendo seu brilho - e os concorrentes de nível médio estão aproveitando para se beneficiar. A LVMH Moët Hennessy Louis Vuitton, líder do setor, que divulgou vendas mais fracas do que o esperado no último trimestre, foi acusada de vender uma bolsa Dior que custa cerca de US$ 60 para ser fabricada por US$ 2.800.
Inside the test kitchens helping restaurants navigate the trade war

3 weeks ago | seattletimes.com | Michael Hirtzer |Rachel Phua |Daniela Sirtori

On a recent weekday morning in downtown Chicago, chefs inside a test kitchen prepared a five-course meal featuring tostada verde with jalapeño Gouda and trout on focaccia. The chefs usually cook these spreads to help customers of Sysco, the largest U.S. restaurant supplier, create or tweak menu items. These days, they’re also coaching eateries on substitutes for imported ingredients hit by President Donald Trump’s tariffs. That’s why the Gouda cheese came from Wisconsin instead of Europe.
Coach’s Hit Handbag Shows How Less-Expensive Luxury Is Gaining Ground

3 weeks ago | bloomberg.com | Rachel Phua

A Coach store in the Wangfujing shopping area in Beijing. (Bloomberg) -- Ultra-luxury is losing its luster — and mid-tier competitors are capitalizing. Industry bellwether LVMH Moët Hennessy Louis Vuitton SE, which reported weaker-than-expected sales in the latest quarter, was accused of selling a Dior bag that costs about $60 to make for $2,800.

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