Rad Esguerra

1 week ago | adobomagazine.com | Rad Esguerra

CANNES, FRANCE - Filipino creativity shined once again as two more works from the Philippines have been shortlisted at the 2025 Cannes Lions International Festival of Creativity, bringing the total number of shortlisted works of the country to ten. 's Steal for Mandaue Foam Home Store has been shortlisted in the Film Lions category (Challenger Brands), while Miracle for ARC Refreshments Corporation was shortlisted under the Consumer Goods and Single-Market Campaign subcategories.

3 weeks ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores in 2014? It felt like winning the lottery. Now, you can have that sense of excitement again as the "Share a Coke" campaign by Coca-Cola Philippines is back and it's here to spark smiles and create more stories that Filipinos would embrace again. A decade after the campaign first launched, the brand is bringing back that same essence of connection.

3 weeks ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - People face immense struggles in their daily lives, often hiding them behind a mask. Sometimes, it reaches the point of almost giving up - but more often than not, it's in pushing forward that we uncover a future we never knew was possible. This was the case for 17th Kidlat Awards Hall of Fame Awardee, Javey Villones. Javey is the Head of Art at VML Manila, where he has worked for many years. His work has been recognized both locally and internationally.

4 weeks ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - Many of us dream of becoming something one day, but no matter how many plans we make, the future often remains uncertain. This was true for 17th Kidlat Awards Hall of Fame Awardee Chino Jayme, who never initially saw himself as someone "cut out" for advertising - he simply stumbled into it. For him, he's "just another creative."Chino began his career in copywriting, sparked by his love for haikus.

1 month ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - To get that energy boost, people need to consume food daily. While some prefer preparing something instant to keep up with their tasks throughout the day, they can often ignore nutrition facts and lose sight of what and how much they are actually putting into their bodies. To address this issue, snacks leader Mondelēz International, in partnership with adobo Magazine, hosted the event "Think Tank for Effective Front-of-Pack Labels" on May 8, 2025, at Odd Cafe, Makati City.