Rad Esguerra

4 days ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores in 2014? It felt like winning the lottery. Now, you can have that sense of excitement again as the "Share a Coke" campaign by Coca-Cola Philippines is back and it's here to spark smiles and create more stories that Filipinos would embrace again. A decade after the campaign first launched, the brand is bringing back that same essence of connection.

4 days ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - People face immense struggles in their daily lives, often hiding them behind a mask. Sometimes, it reaches the point of almost giving up - but more often than not, it's in pushing forward that we uncover a future we never knew was possible. This was the case for 17th Kidlat Awards Hall of Fame Awardee, Javey Villones. Javey is the Head of Art at VML Manila, where he has worked for many years. His work has been recognized both locally and internationally.

1 week ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - Many of us dream of becoming something one day, but no matter how many plans we make, the future often remains uncertain. This was true for 17th Kidlat Awards Hall of Fame Awardee Chino Jayme, who never initially saw himself as someone "cut out" for advertising - he simply stumbled into it. For him, he's "just another creative."Chino began his career in copywriting, sparked by his love for haikus.

1 week ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - To get that energy boost, people need to consume food daily. While some prefer preparing something instant to keep up with their tasks throughout the day, they can often ignore nutrition facts and lose sight of what and how much they are actually putting into their bodies. To address this issue, snacks leader Mondelēz International, in partnership with adobo Magazine, hosted the event "Think Tank for Effective Front-of-Pack Labels" on May 8, 2025, at Odd Cafe, Makati City.

2 weeks ago | adobomagazine.com | Rad Esguerra

LONDON, UK - After nearly two decades in the industry, Dara Lynch is no stranger to the creative world. Having served 18 years as D&AD's COO, she stepped into even bigger shoes when former CEO Tim Lindsay transitioned to chairman. While some may see her promotion as a natural progression, Dara prefers working behind the scenes rather than being in the spotlight.