Raja Rajamannar
Contributor at Freelance
Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."
Articles
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2 months ago |
wfanet.org | Raja Rajamannar
“We must stay rooted in principles that define our brand, ensuring clarity on the initiatives, cases and campaigns we support as we move our businesses forward." As we move into 2025, we find ourselves on the brink of an extraordinary era for marketing. With technological advancements such as artificial intelligence leveling the playing field for companies big and small, competition will be fiercer than ever.
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Jan 16, 2025 |
ted.com | Raja Rajamannar
By Raja Rajamannar Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
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Oct 23, 2024 |
linkedin.com | Raja Rajamannar
The Big Picture Have you ever wondered why some things grab our attention while other things become background noise? Picture this: you are strolling down a bustling street, and despite all the noise, some sound stands out — maybe a child giggling, a bird chirping, or someone playing a piano. What catches your ear can be completely different from what catches someone else’s.
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Oct 8, 2024 |
businessinsider.com | Raja Rajamannar
Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024. Tapping into people's passions can inspire emotional connections with consumers. Rajamannar says a passion-based marketing strategy is effective for a company's long-term growth. Marketers have long understood that emotion, not logic, drives most consumer behavior. A staggering 92% of purchasing decisions are driven by emotion, according to a Harvard Business School study.
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Jul 24, 2024 |
ffnews.com | Lauren Hinton |Raja Rajamannar
McLaren Racing and Mastercard have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. The deal marks the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.
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