Raja Rajamannar

New York

Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."

Articles

WFA President’s Vision for 2025

Feb 3, 2025 | wfanet.org | Raja Rajamannar

“We must stay rooted in principles that define our brand, ensuring clarity on the initiatives, cases and campaigns we support as we move our businesses forward." As we move into 2025, we find ourselves on the brink of an extraordinary era for marketing. With technological advancements such as artificial intelligence leveling the playing field for companies big and small, competition will be fiercer than ever.
Raja Rajamannar: The art of marketing

Jan 16, 2025 | ted.com | Raja Rajamannar

By Raja Rajamannar Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
Mastercard, McLaren partnership launches in Las Vegas | Mastercard Newsroom

Nov 21, 2024 | mastercard.com | Raja Rajamannar

Mastercard and McLaren Racing Formula 1 Team are joining forces, celebrating Mastercard partnership advantages like Mastercard Priceless specials for fans.
Mastering Attention: How Marketers Can Cut Through The Clutter

Oct 23, 2024 | linkedin.com | Raja Rajamannar

The Big Picture Have you ever wondered why some things grab our attention while other things become background noise? Picture this: you are strolling down a bustling street, and despite all the noise, some sound stands out — maybe a child giggling, a bird chirping, or someone playing a piano. What catches your ear can be completely different from what catches someone else’s.
How Tapping Into Consumers' Passions Can Drive Stronger Marketing

Oct 8, 2024 | businessinsider.com | Raja Rajamannar

Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024. Tapping into people's passions can inspire emotional connections with consumers. Rajamannar says a passion-based marketing strategy is effective for a company's long-term growth. Marketers have long understood that emotion, not logic, drives most consumer behavior. A staggering 92% of purchasing decisions are driven by emotion, according to a Harvard Business School study.
McLaren Formula 1 Team Joins Forces with Mastercard

Jul 24, 2024 | ffnews.com | Lauren Hinton |Raja Rajamannar

McLaren Racing and Mastercard have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. The deal marks the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.
Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

May 15, 2024 | businessinsider.com | Raja Rajamannar

Advertising Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies. Justin Sullivan/Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Tech developments in virtual reality, 5G, and robotics are just as promising for marketing as AI — but get less attention.
Mastercard shines a light on music trailblazers ahead of The BRIT Awards 2024

Feb 22, 2024 | ffnews.com | Lauren Towner |Kelly Devine |Raja Rajamannar

Mastercard is celebrating its 26th year as headline sponsor of The BRIT Awards. This year, as part of their ongoing commitment to championing the next generation, we are shining a light on a group of trailblazing individuals driving positive change in the music industry across technology, diversity and inclusion. At a panel event held on Tuesday 20 February, radio DJ Vick Hope discussed the future of music and the work underway to make music more accessible for all.
CMOs are facing an existential crisis — but there is still time to secure the future of marketing

Feb 9, 2024 | businessinsider.com | Raja Rajamannar

Advertising Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . The role of the CMO is under threat in an accelerating digital world. In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact. Embracing AI, purpose, training, and increased ROI are key to business relevance.
Marketing’s new ways to deliver value

Jan 22, 2024 | wfanet.org | Raja Rajamannar

“The WFA’s forthcoming work on Generative AI will allow brands to create a vendor risk assessment framework to help brands evaluate the risks when working with GenAI tool providers.” The landscape of marketing is evolving, providing a fertile ground for innovation and creativity. We have more power than ever to redefine how businesses connect with their target audience and achieve unprecedented success.