Articles

  • 4 weeks ago | forbesindia.com | Rajiv Singh

    Q. What is the thinking behind rebranding Zomato as Eternal? When we bought Blinkit, we started using Eternal internally. It was done to distinguish between the company and the brand and the app. But the underlying thought was to rename the company to Eternal when we discover something that has the potential to become bigger than Zomato and significantly drive the future. I think, with Blinkit, we are there. There is a philosophical meaning as well. Eternal means either you adapt or perish.

  • 1 month ago | forbesindia.com | Rajiv Singh

    Q. What gives you confidence? We will definitely catch up. I don’t have any doubt. We were already masters of dark stores before the advent of quick commerce. We are not following anything or anybody. Earlier, our stores were 2,000 to 2,500 sq ft. Now, we are rolling out 4,000 to 5,000 sq ft stores, replacing smaller ones. We will try and bring more Tata brands into the fold. This is what will differentiate us. Q. Is speed no longer a differentiator? Everybody is delivering in 10 minutes. Q.

  • 1 month ago | forbesindia.com | Rajiv Singh

    It showed Goyal the cash-guzzling nature of the business and poor customer retention. Food delivery now became the sole focus for Zomato, but not for long. Soon Goyal would make his second attempt at grocery. In July 2021, the same month Zomato bought into Grofers, it started a pilot for 45-minute grocery delivery in Delhi-NCR. The experiment lasted all of three months. But this time there was a clear path ahead, because of the Grofers investment.

  • 1 month ago | forbesindia.com | Rajiv Singh

    Zomato's latest rebranding to "Eternal" made headlines and generated curiosity about founder Deepinder Goyal's future plans. In this podcast, Rajiv Singh highlights Zomato's journey from 90-minute to 10-minute delivery post-pandemic, Goyal's long-term vision for profitability in quick commerce, and challenges like falling average order values and high order frequency.

  • 1 month ago | forbesindia.com | Rajiv Singh

    Sanjay Sharma, CEO of Orkla India, explains why Orkla decided to play the ‘vocal for local’ game with MTR. When the Indian brand was acquired in 2007, Orkla found itself shouldering big responsibilities. The first was to stay true to its consumers. “MTR evokes strong emotions in Karnataka and resonates deeply with the consumers,” says Sharma, who joined Orkla in 2009 and played a key role in ensuring a smooth brand transition from a local owner to a global company.

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