Ramona Sukhraj

Nov 20, 2024 | blog.hubspot.com | Ramona Sukhraj |Jamie Juviler

I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic.

Nov 1, 2024 | blog.hubspot.com | Ramona Sukhraj

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing.

Oct 21, 2024 | blog.hubspot.com | Ramona Sukhraj

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!"A marketing plan is a foundational piece of any marketing strategy. It keeps businesses organized and focused on their goals.

Sep 25, 2024 | blog.hubspot.com | Ramona Sukhraj

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through.

Sep 16, 2024 | blog.hubspot.com | Ramona Sukhraj

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in.