Randall Kirsch

Aug 14, 2024 | jacksonspalding.com | Randall Kirsch |Corey Green

This article is the first in a 5-part “AI in Practice” insights series, designed to give PR and marketing pros like you the practical advice you need to produce more efficient, strategic and creative work with the help of AI. Developing a PR or marketing plan or campaign without thorough research is like designing a house for a family you’ve never met. Sure, it’ll have the typical features of a well-designed house, but you have no way of knowing if it’s really the right house for them.

Jun 28, 2024 | jacksonspalding.com | Randall Kirsch |Jackson Spalding |Andrew Cross |Walker Sands

Your two co-authors had the pleasure of presenting together on this topic at the annual global meeting of PROI Worldwide, a partnership of 88 independent agencies in 65 countries around the world. Randall Kirsch moderated the panel, while Andrew Cross served as a panelist alongside our PROI colleagues Laura Minskere, CEO of Mediju Tilts in Latvia and Kristina Laco, co-founder of The Communications Office in Croatia.

Oct 11, 2023 | jacksonspalding.com | Randall Kirsch

Randall Kirsch, co-owner and partner at Jackson Spalding, was a recent guest on the Federal Home Loan Bank of Atlanta’s iLink podcast, hosted by FHLBank’s Director of Marketing, Brittany Strickland. They discussed six ways financial institutions can stand out in a crowded field using brand strategy.  You can listen to the conversation below, then read Randall’s comprehensive guide to building brand awareness.

Sep 1, 2023 | jacksonspalding.com | Randall Kirsch

From fear to full-on excitement, AI is here and tools like ChatGPT pose great promise and possible risk. Are you curious and excited about the transformative power of AI? Or are you feeling apprehensive about integrating AI into your business and communications?