Randy Caparosso

2 months ago | wineindustryadvisor.com | Randy Caparosso |Randy Caparoso

In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparosso examines the generational shift that’s at the heart of wine’s current struggles. Since overall wine consumption began showing a statistical decline in 2022, all eyes have been on the youngest segment of demographic cohorts, identified as Generation Z, born between 1997 and 2012.

2 months ago | wineindustryadvisor.com | Randy Caparosso |Randy Caparoso

No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? The business of Lodi is grapes. In fact, the region’s climate and soils are so ideal for the cultivation of grapevines, Lodi has become the largest winegrowing region in America. According to most recent USDA reports, the Lodi AVA (i.e., Crush District 11) crushes approximately 20.5% of all winegrapes grown in California.

Aug 29, 2023 | wineindustryadvisor.com | Randy Caparoso |Randy Caparosso

A legendary wine tasting experience discusses the merits of “natural wine.”By Randy CaparossoThe Lodi-based Victor Book Club has been around for less than five years (and during the first two years, it wasn’t called anything). It may not last much longer than that because, well, times change, people run out of steam or recalibrate, and all groups go through permutations.