-
Dec 13, 2024 | 
retailtouchpoints.com | Randy Mercer
QR code creation has . The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access everything from contactless payments and product content to price comparisons and personalized promotions. However, in their rush to QR adoption, major chains have made critical missteps that negate the benefits of this technology. Recent flaws at retail giants reveal a lack of a comprehensive implementation strategy.
-
Nov 6, 2024 | 
mytotalretail.com | Randy Mercer
Brand loyalty isn't the be-all and end-all of e-commerce success. In today's digital marketplace, product content often clinches the sale. According to 1WorldSync’s 2023 Product Content Benchmark Report, 84 percent of online shoppers prioritize detailed product information over recognizable brand names. Overwhelmed with infinite options, consumers demand certainty before they commit.
-
Sep 18, 2024 | 
customerthink.com | Randy Mercer
As we approach fall, the most popular wedding season, retailers are gearing up for a surge in gift-giving. 1WorldSync’s Wedding Season Data Report, which surveyed over 10,000 US consumers, offers timely insights to help businesses capitalize on evolving gift trends. This revealing snapshot of American wedding gift preferences in today’s economy provides valuable guidance for retailers looking to maximize their share of the lucrative wedding market.
-
Jun 12, 2024 | 
customerthink.com | Randy Mercer
About 74% of online shoppers regularly read Q&A sections on a product detail page (PDP) before committing to a purchase. Why? Because Q&A responders aren’t just nameless, faceless reviewers — they’re real people who have been in your shoes, grappling with the same decision.
-
Jun 5, 2024 | 
mytotalretail.com | Randy Mercer
Why is there such an emphasis on buyer personas today? Because buyer-driven websites are two to five times more effective and easier to use by their targeted audience. Studying and understanding buyer personas — research-based profiles depicting a target customer — helped 82 percent of companies connect with their customers and create an improved value proposition. But that’s not the only benefit.
-
Apr 20, 2024 | 
customerthink.com | Randy Mercer
Consumer trust has become the modern-day holy grail for brands and retailers in the era of endless online shopping choices. If a product listing doesn’t inspire confidence, shoppers can abandon a potential purchase with a single click. But an eye-opening new report from PowerReviews reveals that optimized user-generated visual content (UGC) may be the key to unlocking that coveted consumer trust — especially among the digitally native Gen Z audience.
-
Jan 31, 2024 | 
retailwit.com | Randy Mercer
Picture this: You need a new pair of running shoes so you visit a website to do a little research. Your screen fills with page after page of options. Before long, it’s information overload and you’re paralyzed by choice. You end up clicking on a pair from a brand you recognize. But that logo alone likely won’t give you enough confidence to add the shoes to your cart. An overwhelming 84 percent of consumers value detailed product content over brand recognition when shopping online.
-
Jan 31, 2024 | 
mytotalretail.com | Randy Mercer
Picture this: You need a new pair of running shoes so you visit a website to do a little research. Your screen fills with page after page of options. Before long, it’s information overload and you’re paralyzed by choice. You end up clicking on a pair from a brand you recognize. But that logo alone likely won't give you enough confidence to add the shoes to your cart. An overwhelming 84 percent of consumers value detailed product content over brand recognition when shopping online.
-
Jan 26, 2024 | 
customerthink.com | Randy Mercer
The retail landscape continues its dynamic evolution, driven by the unprecedented array of choices available to consumers and heightened reliance on comprehensive product content throughout the shopping journey, both in-store and online. In fact, nearly 85% of consumers value product content over brand recognition.
-
Dec 8, 2023 | 
customerthink.com | Randy Mercer
Omnichannel shopping puts more power in the hands of consumers, providing endless options for researching and purchasing products. But with great power comes great responsibility for brands to establish trust and loyalty across each touchpoint in the customer journey. How can brands build a foundation of trust? 1WorldSync’s 2023 Consumer Product Content Benchmark Report reveals that the answer lies in product content.
