Raquelle Zuzarte
Founder, Equity Project For All and Journalist at Media Village
Founder & CMO #EquityProjectForAll; 💜 #AI #BrandStrategy #GlobalCitizen #CMO #J&J P&G WashPost Paramount Time Warner
Articles
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Aug 29, 2024 |
mediavillage.com | Raquelle Zuzarte
At this year's Cannes Lions International Festival of Creativity, Project Dandelion made waves in the Young Lions Competition, showcasing the ingenuity of the next generation of creative talent. With 448 competitors from 69 countries, the competition was a true testament to creativity and innovation in tackling one of the most pressing issues of our time: climate change.
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Jul 2, 2024 |
mediavillage.com | Raquelle Zuzarte
In the ever-evolving landscape of marketing, where artificial intelligence (AI) is rapidly becoming the backbone of strategy and execution, marketers are adapting and evolving into distinct personas -- not just one persona, but five that are inextricably linked and connected. And as always, with transformational change, the super glue that connects the winners from the laggards across these five dimensions is the essential human trait - Creativity.
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Jul 1, 2024 |
mediavillage.com | Raquelle Zuzarte
Unilever has once again cemented its reputation as a leader in creative marketing by being named the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. This prestigious accolade, awarded to a marketer that has consistently produced iconic, Lion-winning work over a sustained period, highlights Unilever’s unwavering commitment to bold, innovative, and socially impactful marketing strategies.
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Jun 28, 2024 |
mediavillage.com | Raquelle Zuzarte
Once a year, the industry gathers at Cannes Lions to behold what matters, debate urgent issues, and drive change through sheer brilliance. That is always the ambition. In 2024, creativity alone was not enough.
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May 19, 2024 |
mediavillage.com | Raquelle Zuzarte
The role of the Chief Marketing Officer (CMO) has evolved dramatically from a functional mandate to a business growth mandate. This shift necessitates a future-proofing of the CMO role to ensure continued relevance and impact in driving business growth. The key themes that emerge in this evolution are Centricity, Fluency, Defiance, and Agility.
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