Ray Latif
Managing Producer and Editor at BevNET Magazine
Managing Producer and Editor at Taste Radio
Editor/producer at @BevNET & @TasteRadio podcast. Host of BevNET/ @NOSHdotcom’s Elevator Talk. Healthy eating & drinking… mostly. All posts are my own.
Articles
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4 days ago |
bevnet.com | Ray Latif
When Ghost co-founders Dan Lourenco and Ryan Hughes launched their fitness and lifestyle brand in 2016, they weren’t chasing headlines or quick exits. They were trying to build a company that felt like a movement. From the outset, Ghost resonated with a younger, influencer-savvy audience drawn to its bold, candy- and snack-inspired fitness supplements – flavors like Warhead and Sour Patch Kids brought a nostalgic twist to recovery powders and wellness products.
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1 week ago |
bevnet.com | Ray Latif
0:35: The Biggest Apple. Pin It, Emma. Hey, Big Food – Why Now? Gamey-Time. Clear Use Case. – The hosts review the recently held BevNET Live Summer 2025 in New York City and how the event reflected a sense of positive energy throughout the beverage industry as well as the growing power of founder-driven innovation to meet modern consumer demands.
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1 week ago |
bevnet.com | Ray Latif
While many founders chase the latest trends, Yannis Ouzounopoulos saw opportunity in an overlooked $4 billion category – and struck breakfast gold. Yannis is the founder and CEO of Olyra, a fast-growing brand of organic breakfast bars and biscuits inspired by his family’s fifth-generation flour milling business in Greece. Launched in 2017, Olyra was born from Yannis’ conviction that the U.S. breakfast bar aisle – vast but stagnant – was ripe for disruption.
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2 weeks ago |
bevnet.com | Ray Latif
0:35: Live & Not In Person. Coffee Shots. Irony Vs. Authenticity. A $30M Joyride. Evil Does Good, Again. – Was BevNET Live Summer 2025 an amazing event? The hosts can’t be sure at this point. Wellness shot maker Sol-ti gets a big time partner in a deal that surprised some of the Taste Radio team. Ray goes on a classic rant about authenticity, but John tries to reel him in.
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2 weeks ago |
bevnet.com | Ray Latif
What do TikTok, Target, and African superfoods have in common? They’ve all played a role in the remarkable resurgence of Kuli Kuli — the pioneering superfood brand founded in 2014 that introduced moringa to the U.S. market and is now carried in over 11,000 retail stores nationwide. Once known primarily for its moringa products, Kuli Kuli has since expanded its portfolio and reintroduced itself with vibrant new packaging, a broader superfood lineup, and a renewed focus on flavor and accessibility.
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Thanks, Virginia! @tasteradio
Day 16: New To The U.S. Food & Beverage Industry? Listen To This Podcast: Taste Radio from @BevNET, hosted by editor/host @bevtrayde. https://t.co/tVPTexTAFO
Did anyone benefit from the Graza/Brightland controversy? What's fueling San Diego's vibrant CPG community? Did @omsom's rave outshine the Met Gala? Questions are answered in the latest episode of @tasteradio... https://t.co/Ai5g0FKhZb
This. And, much more from an intriguing @tasteradio interview with @thecoconutcult co-founder Noah Simon-Waddell and CEO Ari Raz here: https://t.co/QgNh2qcdNf https://t.co/QXcOOLbDk2
