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Ray Latif

Boston

Managing Producer and Editor at BevNET Magazine

Managing Producer and Editor at Taste Radio

Editor/producer at @BevNET & @TasteRadio podcast. Host of BevNET/ @NOSHdotcom’s Elevator Talk. Healthy eating & drinking… mostly. All posts are my own.

Articles

  • 1 week ago | bevnet.com | Ray Latif

    After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand’s comeback wouldn’t be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight.

  • 1 week ago | bevnet.com | Ray Latif

    What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that’s redefining what’s in your glass? Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she’s building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients.

  • 2 weeks ago | bevnet.com | Ray Latif

    0:45: Deadlines & Agendas. Chasin’ Victory. NNE Is Next. Your Grandma’s A.I. BFY Candy & Vodka. It’s Redundant, No? The hosts note a fast-approaching deadline for the BevNET Live’s New Beverage Showdown and the event’s newly released agenda. They also spotlight Chasin’ Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month.

  • 2 weeks ago | bevnet.com | Ray Latif

    Todd Davis, a seasoned Kroger executive who’s been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar. As the category manager for natural, local, and multicultural brands at Kroger’s King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it’s not just about the numbers – it’s about purpose, authenticity and impact.

  • 3 weeks ago | bevnet.com | Ray Latif

    How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It’s the Komos way. In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market. 0:45: Sports Drink? Tawchy’s. More Investment, But Where?

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Ray @ BevNET
Ray @ BevNET @bevtrayde
3 Aug 23

Thanks, Virginia! @tasteradio

Virginia Lee 🚢
Virginia Lee 🚢 @VirginiaALee

Day 16: New To The U.S. Food & Beverage Industry? Listen To This Podcast: Taste Radio from @BevNET, hosted by editor/host @bevtrayde. https://t.co/tVPTexTAFO

Ray @ BevNET
Ray @ BevNET @bevtrayde
5 May 23

Did anyone benefit from the Graza/Brightland controversy? What's fueling San Diego's vibrant CPG community? Did @omsom's rave outshine the Met Gala? Questions are answered in the latest episode of @tasteradio... https://t.co/Ai5g0FKhZb

Ray @ BevNET
Ray @ BevNET @bevtrayde
24 Apr 23

This. And, much more from an intriguing @tasteradio interview with @thecoconutcult co-founder Noah Simon-Waddell and CEO Ari Raz here: https://t.co/QgNh2qcdNf https://t.co/QXcOOLbDk2