Rebecca Quick

2 weeks ago | cnbc.com | Becky Quick |Rebecca Quick

With a recent surge in viewership numbers, sponsorships, and fan engagement, making the case for investing in women's basketball should be a slam dunk. But barriers remain, often due to limited data around ROI. Unrivaled's Mickey Lawler and TOGETHXR's Jessica Robertson dive into how brands can harness the sport's momentum for sustainable growth, the pivotal role storytelling plays, and how the newest league achieved success by centering its game plan around innovation.

2 weeks ago | cnbc.com | Becky Quick |Rebecca Quick

The 2024 WNBA season was historic on many levels. But as the league continues to evolve, its players are pushing for transformative change following their op-out of the collective bargaining agreement. At the forefront is Nneka Ogwumike, a WNBA champion and president of the Players Association. Now entering her 13th season, she shares how she's working to shape the future of women's basketball and talk about leading with purpose on and off the court.

Nov 25, 2024 | cnbc.com | Becky Quick |Rebecca Quick

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Mar 25, 2024 | cnbc.com | Becky Quick |Rebecca Quick

Nelson Peltz, founder and chief executive officer of Trian Fund Management, during the Future Investment Initiative (FII) Institute Priority Summit in Miami, Florida, US, on Thursday, March 30, 2023. Marco Bello | Bloomberg | Getty ImagesNelson Peltz's Trian Management withheld its votes from Walt Disney CEO Bob Iger when voting its shares in the bitter proxy battle the asset management firm is waging against the entertainment giant, according to sources who monitor the situation.

Mar 19, 2024 | cnbc.com | Becky Quick |Rebecca Quick

George Lucas attends the U.S. Premiere of Lucasfilm's "Indiana Jones and the Dial of Destiny" in Hollywood, Los Angeles, California, U.S., June 14, 2023. Lucas, who received 37.1 million Disney shares as part of Disney's $4.05 billion purchase of Lucasfilm in 2012, is currently the largest individual investor in the company, multiple sources confirmed to CNBC. In a statement provided to CNBC, Lucas wrote: "Creating magic is not for amateurs.