Rebecca Sentance
Deputy Editor at Econsultancy
宣蓓佳 | Deputy Editor @Econsultancy, writer @MarketingWeekEd | Icon art by @LhoBrockhoff ♥
Articles
-
2 weeks ago |
econsultancy.com | Rebecca Sentance
Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an eye on. Stories this quarter include the impact of US president Donald Trump’s proposed tariffs; reputational challenges for Meta and X; and the growing importance of closed community spaces for brands. Sign in We recommend activating Javascript in your browser.
-
1 month ago |
econsultancy.com | Rebecca Sentance
Folding bike brand Brompton Bicycle, now approaching its 50th anniversary, specialises in high-end bikes that last. Whether customers are shopping in a bricks and mortar outlet or online, they’re making a considered purchase of a high-quality product. However, until a few years ago, Brompton’s online experience wasn’t of the same quality as its bikes.
-
1 month ago |
econsultancy.com | Rebecca Sentance
The promise of account-based marketing (ABM) is that it enables B2B marketers and sellers to deliver better results by targeting the most relevant people and businesses from the word ‘go’. In so doing – the theory goes – it saves time and effort that might be spent chasing the wrong prospects or casting too wide a net.
-
2 months ago |
econsultancy.com | Rebecca Sentance
“Traditional social platforms are becoming increasingly saturated and algorithm-driven, making organic reach increasingly difficult and unpredictable,” says Becky Owen, CMO at influencer marketing agency Billion Dollar Boy.
-
2 months ago |
econsultancy.com | Rebecca Sentance
Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing with customers, the use cases for generative AI in customer service are numerous, and many businesses are either experimenting with or have already deployed GenAI in this way. But which ones are seeing real results, how are they benefiting, and what lessons can we take from their experience?
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 1K
- Tweets
- 4K
- DMs Open
- No
RT @erikmbaker: Beginning to feel consumed by what I can only describe as climate anxiety but for AI
RT @openDemocracy: 🚢 ‘They wanted help, we gave them a prison boat.’ As the migrant barge left Dorset, openDemocracy explored life on bo…
RT @AntiRacismDay: We organised protests to oppose the far right across the country last weekend, and hundreds more this week With racist…