Renat Heuberger

1 week ago | illuminem.com | Renat Heuberger |Steve Zwick

Return to The paradox of carbon creditsMove to 26. The Profits paradox <> Move to 28. The Competition paradoxHave you ever tried to un-scramble an egg? Ever noticed how your house gets messy on its own, but never seems to clean itself? Or how your beer warms up and your soup cools down—but never the reverse? That’s entropy in action. It’s the second law of thermodynamics: in a closed system, disorder tends to increase. The world naturally moves toward chaos.

1 week ago | illuminem.com | Renat Heuberger |Steve Zwick

Return to The paradox of carbon creditsMove to 27. The Entropy paradox Healthy competition is a powerful driver of market growth. When multiple players compete for market share, they are incentivized to innovate, improve product quality, lower prices, and enhance customer experience—ultimately benefiting consumers and stimulating demand. Moreover, competition pushes companies to explore and serve previously overlooked market segments, expanding the market as a whole.

Dec 26, 2024 | illuminem.com | Renat Heuberger |Steve Zwick

Illuminem VoicesCarbon Market · Corporate Sustainability · Sustainable Business · Environmental SustainabilityReturn to The paradox of carbon creditsMove to 25. The Intentions paradoxFrom smartphones to electric vehicles to new social media platforms, success is measured by profitability. Once a product or service becomes commercially viable, it scales.

Dec 25, 2024 | illuminem.com | Renat Heuberger |Steve Zwick

Illuminem VoicesCarbon Market · Carbon · Corporate Governance · Ethical GovernanceReturn to The paradox of carbon creditsMove to 24. The Expectations paradox <> Move to 26. The Profit paradoxCarbon credits attract a diverse range of stakeholders, all driven by good intentions and a shared goal of making a positive impact. Some champion carbon credits as an effective tool for reducing greenhouse gases, while others highlight their potential to drive innovation.