Reuben Yonatan

1 week ago | getvoip.com | Reuben Yonatan

OpenPhone just announced its second-ever product: Sona, a 24/7 AI call agent designed to make missed customer calls—and the revenue that dies with them—a thing of the past. For the 60,000+ businesses already on OpenPhone, this marks a powerful evolution. For the rest of the market? It’s a loud wake-up call (pun fully intended): AI isn’t coming for your receptionist—it already got the job. Where many AI tools flirt with “productivity,” Sona is laser-focused on revenue.

3 weeks ago | getvoip.com | Reuben Yonatan

Contact centers have been sleeping on RCS. 8x8 is not. In its latest move, 8x8 has rolled out native RCS (Rich Communication Services) support for its Contact Center platform—making it one of the first major CCaaS players to bake RCS into the core experience. Paired with its CPaaS APIs, this isn't just another channel checkbox. It's a real attempt to rewire how businesses talk to customers. And it might actually work. What's the News?

4 weeks ago | getvoip.com | Reuben Yonatan

Genesys Cloud CX 4 isn’t just a new bundle — it’s a full-blown power move. Starting at $240 per user per month, this is the company’s most feature-packed contact center package to date. It's designed for orgs that aren’t playing small — and want all the AI, automation, and agent-assist tools in one place without nickel-and-diming their budgets. Let’s break down what’s actually inside this thing — and whether the “exceptional value” pitch holds up.

4 weeks ago | getvoip.com | Reuben Yonatan

The CRM powerhouse officially unveiled Zendesk for Contact Center, a move that signals a serious escalation in its platform strategy. Powered by its recent $100M acquisition of Local Measure—a well-known CCaaS partner of AWS—Zendesk is making it clear: it’s not content to play a supporting role in contact center operations anymore. It wants to be the platform. And it’s not just about launching a new product.

4 weeks ago | getvoip.com | Reuben Yonatan

Oracle just raised the bar on enterprise automation with the launch of AI Agent Studio, a major addition to its Fusion Applications suite. This isn’t just another AI feature—it’s Oracle’s next serious move toward fully automated business workflows. Already running 50+ prebuilt AI agents across its apps, Oracle’s now giving customers the keys to the kingdom: a full toolkit to build, customize, deploy, and manage their own enterprise-grade AI agents. Oh, and it’s free for existing customers.