Ricardo Baca
Founder and CEO, Grasslands and Journalist at Freelance
Keynote speaker. TEDx talker. Journalist. Adcann’s Marketer of the Year. Fortune: Most powerful people in cannabis. CEO: @grasslandsaf. [email protected]
Articles
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2 months ago |
rollingstone.com | Ricardo Baca
culture council Content created by members of Rolling Stone Culture Council, an invitation-only network of industry professionals who share their insights with our audience. What's This?
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Jan 6, 2025 |
greenstate.com | Rachelle Gordon |Ricardo Baca
As the cannabis industry evolves and expands—and newsrooms across America continue to shrink—the role of the cannabis journalist is increasingly important. And if you’re into weed, you should also be into the fine work dedicated cannabis journalists are doing every day. Cannabis consumers (yes, you) really do have a responsibility to support the people who play a critical role in shaping public perception, influencing policy, and keeping us educated on developments surrounding our favorite plant.
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Dec 18, 2024 |
mgmagazine.com | Ricardo Baca
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry can learn valuable lessons from their CPG counterparts. Today’s smartest marketing approaches this essential work as though federal legalization could happen tomorrow. Here are three key CPG strategies cannabis brands should be sure to adopt.
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Oct 3, 2024 |
nosh.com | Ricardo Baca
Our database of leading suppliers and service providers for the food and beverage industries.
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Jun 15, 2024 |
blogarama.com | Ricardo Baca
Honeysuckle is proud to present this running column by Ricardo Baca, founder and CEO of the leading communications firm Grasslands: A Journalism-Minded Agency. A pillar of the cannabis community and a history-making journalist, Ricardo has been named one of Fortune's "7 Most Powerful People in America's Marijuana Industry" and an AdCann Marketer of the Year.
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Love seeing @grasslandsaf's brand marketing work catch some buzz! The Grasslands Calendar is a labor of love, every year - and I can't wait to share our 2024 cal.
Not only has our founder @bruvs been nominated for @adcann's 2023 Marketer of the Year award, the Grasslands Calendar has also been nominated for Best Marketing Campaign of the Year (US). Would you take a moment to vote for us? https://t.co/F209RuVkDb https://t.co/Vpwek1uAaW
Wow.
‼️ BICYCLE-KICK GOAL IN THE STATE CHAMPIONSHIP 🔥 Hell of a play from Broomfield's Marcus Von to help lead the Eagles to the 5A state title 🏆 #copreps @CHSAA @Eagle_athletics @BHS_EagleSoccer @crazysportgirl1 @BoCoPreps https://t.co/DRzH9gBrkI
When the prohibitionists gear up their baseless fear-mongering, we as cannabis leaders must respond with common-sense responses that are level-headed and rooted in our reality - such as this great @BloombergLaw op-ed by Andrew Kline and Shane Pennington. https://t.co/B8HN6MJvCd
