Ricardo Esteves

3 weeks ago | designrush.com | Ricardo Esteves

Key TakeawaysSEO success depends on AI visibility. Tools like ChatGPT and Google’s AI Mode now require companies to expand beyond traditional SEO tactics. Tools help, but strategy still wins. Solutions like Yoast are important, but long-term growth comes from an SEO strategy aligned with business goals. Old metrics are losing relevance. As search behavior evolves, newer indicators like LLM mentions and AI discovery are crucial to measure real SEO impact.

3 weeks ago | designrush.com | Ricardo Esteves

Key TakeawaysContent quality is the most reliable defense against algorithm volatility. SearchCombat rebuilt client websites around user-focused content and saw long-term traffic gains. Emerging platforms and AI tools are creating new growth channels. From ChatGPT optimization to short-form video SEO, these are unlocking new audiences. SEO recoveries require patience and structure. Clear internal linking, technical audits, and local optimization drive stable traffic over time.

3 weeks ago | designrush.com | Ricardo Esteves

Key TakeawaysMany campaigns fail due to lack of strategy. Start with clear goals before selecting talent and ensure everything ties to what you’re trying to achieve. Rigid briefs kill performance and authenticity. Define key messages, but give creators room to deliver them in their own voice. Representation isn’t just ethical, it’s strategic. Casting inclusive creators builds trust, improves engagement, and helps your campaign resonate. Influencer marketing is evolving fast.

1 month ago | designrush.com | Ricardo Esteves

Key TakeawaysGoing viral is not a growth strategy. Brands that rely on trend-chasing or lucky breaks tend to lack message clarity and sacrifice ROI. Video only works when aligned with strategy. Effective content begins with a deep understanding of the audience and business goals. Standing out online isn’t about volume or viral content. It’s about reaching the right audience with the right message at the right moment. Every business wants attention, but not every business knows how to get it.

1 month ago | designrush.com | Ricardo Esteves

Key Takeaways:Many CEOs rely on flawed sentiment metrics derived from automated systems that miss tone, context, and nuance in customer data. DataEQ’s hybrid model combines artificial and human intelligence to ensure sentiment insights are accurate. Accurate sentiment analysis can help boost results across CX, compliance, risk, and reputation. More than ever, business decisions need to be made quickly, and that can only happen with real-time feedback and hasty data analysis.