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Oct 22, 2024 | 
blog.auditedmedia.com | Rich Murphy
Rich Murphy, CEO, President and Managing DirectorAt AAM's recent annual business meeting, I was joined by AAM Chairman Chris Black to share results from AAM’s director election as well as insights about the organization's performance in 2024 and key initiatives for the year ahead. This was my first annual business meeting as CEO, so I wanted to provide a recap of the meeting and some insights into how AAM is working to serve our clients and the industry.
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Aug 19, 2024 | 
blog.auditedmedia.com | Rich Murphy
by Rich Murphy, President, Alliance for Audited MediaIf you find it challenging to keep up with changes in privacy standards, you’re not alone. Twenty states have passed comprehensive consumer privacy laws, and more are expected. Since a national privacy law does not yet exist, companies must adhere to a patchwork of state and international regulations.
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Aug 5, 2024 | 
digitalcontentnext.org | Rich Murphy
If you find it challenging to keep up with changes in privacy standards and regulation, you’re not alone. Twenty states have passed comprehensive consumer privacy laws, and more are expected to follow. Since a national privacy law does not yet exist, media companies must navigate a patchwork of state and international regulations.
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Jun 11, 2024 | 
editorandpublisher.com | Rich Murphy
Posted Tuesday, June 11, 2024 10:56 am I am honored to lead AAM as its next CEO. I look forward to working closely with our talented team, board, clients and industry partners to set a course for the future of media and advertising that’s built on trust, transparency and accountability.” The Alliance for Audited Media has named Richard Murphy as its CEO, president and managing director. Murphy will begin his new role on Sept. 1 when current AAM CEO Tom Drouillard will become a senior adviser...
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Apr 19, 2024 | 
blog.auditedmedia.com | Rich Murphy
by Rich Murphy, PresidentOne topic that keeps making headlines in the digital media and advertising industry: made-for-advertising websites. Studies have been developed to determine what MFAs are costing advertisers (15% of all ad budgets, according to the ANA). The industry has tried to define them. Tech providers have tried blocking them from media buys, which has caused some pushback from legitimate publishers who might resemble MFAs on the surface but are anything but.
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Apr 1, 2024 | 
digitalcontentnext.org | Rich Murphy
The topline: Made for advertising sites are a hot topic in media circles, and a big problem for brands. Media companies need to demonstrate that they offer a brand-safe environment. One topic making headlines in the digital media and advertising industry is made-for-advertising websites. The industry has tried to define them. Studies have been developed to determine how much MFAs are costing advertisers (15% of all ad budgets, according to the ANA).
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Mar 21, 2024 | 
blog.auditedmedia.com | Rich Murphy
by Rich Murphy, PresidentTAG (Trustworthy Accountability Group) announced a record number of TAG certifications to companies that comply with its standards and best practices for anti-fraud, brand safety, anti-malware and transparency. Of the 321 seals awarded, 68 certifications were achieved through independent validation by AAM, with 11 AAM clients receiving TAG Platinum status for earning three or more seals.
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Dec 22, 2023 | 
blog.auditedmedia.com | Rich Murphy
by Rich Murphy, President, Alliance for Audited MediaThis fall I attended over a dozen industry conferences, covering a broad range of media, advertising and technology subjects. One topic was on every agenda: Privacy. Protecting consumer data and adhering to privacy laws and regulations are priorities for all brands. Legal requirements aside, if consumers know that a brand has their best interests in mind when collecting data, they are more likely to trust them with their information.
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Aug 15, 2023 | 
mpug.com | Ira brown |John Owen |Rich Murphy
IntroductionOrganizations often strive for agility and quick decision-making in the fast-paced business world. In pursuit of these objectives, a common challenge arises – sales personnel taking on some project manager responsibilities at the start of a project. While the intent may be to expedite project initiation and meet customer demands, this practice can lead to significant pitfalls that hinder project success.
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Jul 25, 2023 | 
mpug.com | Ira brown |Ronald Smith |John Owen |Rich Murphy
IntroductionEarned value management (EVM) is a Project management methodology that integrates schedule, costs, and scope to measure project performance. Based on planned and actual values, EVM predicts the future and enables PMs to adjust accordingly. EVM concepts were initiated over fifty years ago by the United States Department of Defense (DoD) to support their control processes with large defense acquisition programs.
