Rich Nass

New Jersey

EVP and Brand Manager at Embedded Computing Design

EVP & Brand Manager/Ambassador of all things #embedded at @embedded_comp and OpenSystems Media #iot #iiot #embedded #security #AI

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Articles

DevTalk with Rich and Vin: Knowing Where your AI Project Should Start

1 month ago | embeddedcomputing.com | Rich Nass |Vin D'Agostino

If you believe all the hype, it seems that AI is being integrated into nearly every embedded computing platform. It may not be everyone, but the percentage is fairly high and growing. So, as a developer, do you know what your starting point should be for your project? What Vin and I discovered, thanks to Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River, is that a whole lot of questions need to be answered before you even get to the starting point.
Embedded Executive: 20 Years and Still Going Strong | Eclipse Foundation

1 month ago | embeddedcomputing.com | Rich Nass

Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. Stay tuned to hear about some of the issues the Foundation has been involved with and what’s been required to keep the community on par with other areas of the technology landscape.
Embedded Executive: Going From Prototype to Large-Scale Production | Sixfab

1 month ago | embeddedcomputing.com | Rich Nass

The line between a maker and a maker pro is quite fuzzy. In my opinion, the maker wants to build one of something, and likely won’t want to build more than one. The maker pro starts out building one, but knows somewhere down the line that the project could turn into a far larger volume. If you fall into that latter group, does that change some of your design decisions, even where you begin?
Tear Down: Noise Luna Ring

1 month ago | embeddedcomputing.com | Rich Nass

Blog The best part about writing Tear Down articles is that I get to try out the latest/coolest products. The worst part is that I have to take the products apart, and only having a hammer in my toolbox, the products never work again. The Luna Ring, developed by India-based tech company Noise, certainly fits the bill of a cool product. And it’s one I really wanted to take for a test spin. I got my hands on the Gen 1 Ring (Gen 2 wasn’t shipping yet).
Embedded Executive: Hear From an Embedded Leader | Nordic Semiconductor

1 month ago | embeddedcomputing.com | Rich Nass

Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some of the moves he has made in his tenure, and what can be expected going forward, on this week’s Embedded Executives podcast.
Embedded Executive: Move Your Processing to Your Memory Subsystem | PIMIC

2 months ago | embeddedcomputing.com | Rich Nass

In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So why hasn’t someone done this? Someone has, and that would be PIMIC.
Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS

2 months ago | embeddedcomputing.com | Rich Nass

Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified.
Embedded Executive: Security Through Open Source | Tropic Square

2 months ago | embeddedcomputing.com | Rich Nass

Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense. To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square, on this week’s Embedded Executives podcast. The company is a fabless semiconductor vendor that specializes in secure elements.
DevTalk with Rich and Vin: Reverse Engineering

2 months ago | embeddedcomputing.com | Rich Nass |Vin D'Agostino

Just about everybody in the engineering space has reverse-engineered a product at some point. It might have been for professional reasons, like seeing how a competitor is attacking a problem or simply seeing how they engineered a product. Or it could have been for personal reasons, because the product stopped working, or simply because they wanted to. Note: If you search for “Tear Down” on Embedded Computing Design, you can see the products we’ve reverse-engineered.
Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron

2 months ago | embeddedcomputing.com | Rich Nass

If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other factors come into play?