Richard Baird

Writer at LogoArchive's Logo Histories

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Articles

Ford Logo, 1965

2 days ago | logohistories.com | Richard Baird

This post is supported by LogoArchive – The home of historical logos. Discover over 4500 of history’s best designs from the world’s finest designers. Always find the logo inspiration you need for your next project here. Increasing volatility in the markets of the 1960s, and the general mood in American and elsewhere was enough of a provocation for the leadership at Ford Motor Company (Ford) to look at ways of improving their position.
New Logo & Branding for Veikkausliiga by Bond — BP&O

1 week ago | bpando.org | Richard Baird

How do you bring the fans, teams, and stadiums of the northernmost league together under a shared identity that captures the energy and passion that defines it? For Bond, the answer was in plain sight… the scarf – strewn across the terraces, held high, no matter the team or the weather. Veikkausliiga is the highest tier of Finnish football, consisting of the country’s 12 top clubs.
New Logo & Branding for Ambassaden by Bleed — BP&O

2 weeks ago | bpando.org | Richard Baird

Designed by Finnish-American architect Eero Saarinen, the Ambassaden’s angular modernist stature holds a striking presence in the heart of Oslo. When it opened in 1959, it functioned as the US embassy until its closure in the early 2000s. Fast-forward to today – the building has been reopened and its programming altered. It now operates as a multi-functional space that includes music venues, restaurants, coffee and wine bars, offices, a gym, co-working spaces, and a rooftop terrace.
Polaroid Logo

2 weeks ago | logohistories.com | Richard Baird

This post is supported by LogoArchive – The home of historical logos. Discover over 4500 of history’s greatest designs from the world’s finest designers. Always find the logo inspiration you need for your next project here. Polaroid was founded in 1937 as a manufacturer of polarised sunglasses, which came from the research conducted by founder Edwin Land during his studies. Later, after returning to Harvard and continuing his research, Land and co-founder George W.
New Logo & Branding for Full Pin by Rethink — BP&O

2 weeks ago | bpando.org | Richard Baird

Since 2020, engineers-turned-mushroom entrepreneurs Vathana Len and Daniel Vogt have been growing the fanciest mushrooms I’ve ever seen, from their shiny urban greenhouse in Montreal. From Pholiote adipeuse to King eryngii (I don’t know what those are either) and everything in between, Full Pin’s mushrooms are cultivated with meticulous precision and at an impressive rate – over 700 pounds per week.
American Airlines Logo, 1967

3 weeks ago | logohistories.com | Richard Baird

This post is supported by LogoArchive – The home of historical logos. Discover over 4500 of history’s greatest designs from the world’s finest designers. Always find the logo inspiration you need for your next project here. The growth of commercial international air travel afforded countries the opportunity to project aspects of their culture into foreign lands. This was particularly true for those national airlines known as ‘flag carriers’.
Citibank Logo, 1975

1 month ago | logohistories.com | Richard Baird

This post is supported by LogoArchive – The home of historical logos. Discover over 4000 of history’s greatest designs from the world’s finest designers. Always find the logo inspiration you need for your next project here. Citibank was founded in 1812 as the City Bank of New York and later came to be known as the First National City Bank of New York. The creation of Citicorp, a holding company, in 1968 began a trend amongst the larger banks as they expanded into new areas of business.
New Logo & Branding for Ten by Paul Belford Ltd — BP&O

1 month ago | bpando.org | Richard Baird

I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that was very much my own.
New Branding & Packaging for Hip Pop by Robot Food — BP&O

1 month ago | bpando.org | Richard Baird

Running a design blog sharpens your eye for category conventions. Stick with it long enough, though, and you’ll start to see those conventions unravel. What once felt fixed begins to flex. This creates a challenge for writing about design: you’re constantly assessing the landscape, but that landscape is always shifting. Take minimalism, for example. Once the dominant aesthetic of the 2010s, it’s now been replaced by maximalism.
Japan Railways Logo, 1987

1 month ago | logohistories.com | Richard Baird

This post is supported by LogoArchive – The home of historical logos. Discover over 4000 of history’s greatest designs from the world’s finest designers. Always find the logo inspiration you need for your next project here. Having accumulated a growing amount of debt the national railway of Japan was privatised in 1987 and split into seven for-profit railway companies; six regional passenger services and one freight service. These were collectively called the Japan Railways Group or the JR Group.