Richard Whitman

6 days ago | mediapost.com | Richard Whitman

But new research from Stagwell’s Harris Poll and ad filtering tech company Eyeo finds that a whopping 79% of mobile users (using mobile phone browsers) are “frustrated” by online ads, while 73% of desktop users (using laptop/desktop browsers) feel the same way. Mobile user frustration jumps to 81% among those using mobile apps. I certainly get that—it's a pretty annoying experience.

1 week ago | mediapost.com | Richard Whitman

WPP is preparing another major rebranding and will rename its media management arm GroupM, according to multiple reports. The new name will reportedly be WPP Media. WPP officials said the company was not currently commenting on the reports, which they said were speculation. But the company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects.

1 week ago | mediapost.com | Richard Whitman

OBB Media, based in Los Angeles is setting up shop in New York with new offices in the Union Square neighborhood of Manhattan. The firm, founded by Michael D. Ratner in 2016 has produced an array of programming and branded content but is perhaps best known for projects like A Nonsense Christmas with Sabrina Carpenter (Netflix), Demi Lovato’s directorial debut Child Star (Hulu), and the recent Peabody- and Emmy-nominated film Mountain Queen: The Summits of Lhakpa Sherpa (Netflix).

2 weeks ago | yoursun.com | Richard Whitman

Carbon, hydrogen, oxygen, nitrogen, and phosphorus (C, H, O, N, and P) are the building blocks of life. Take nitrogen, for example — it’s essential for making proteins, enzymes, hormones, and the very structure of cells and organisms. So, if a little nitrogen is good, more must be better, right? Not exactly. In nature, balance is everything. Too much of any one element, such as nitrogen, can throw entire ecosystems out of whack. kAmx? 6DEF2C:6D =:<6 r92C=@EE6 w2C3@C[ ?:EC@86? :D @7E6? E96 >2:?

2 weeks ago | mediapost.com | Richard Whitman

So-called short dramas are growing in popularity, especially in China and more recently Japan and to some extent the U.S.They’re bite sized (2 minutes more or less) and designed for phones and social media. Now Dentsu Group is investing in one of Japan’s major players in the space—Emole Inc., which produces short drama content and has developed a popular smartphone app for viewing them called Bump. Dentsu is making its investment through its Dentsu Ventures investment fund.