Richard Whitman

2 weeks ago | mediapost.com | Richard Whitman

by Richard Whitman , Columnist, Yesterday  The Effies and Lions organizations, both owned by Ascential, have unveiled theEffies Lions Foundation, whose mission is to connect marketing students with brands and agencies. The Foundation is anchored by the Effie Collegiate program and a number of educational toolsprovided by the Lions organization including Lions Learning and Lions Intelligence. advertisementadvertisementThe Foundation is led by Allison Knapp Womack as CEO.

2 weeks ago | mediapost.com | Richard Whitman

by Richard Whitman , Columnist, Yesterday Gearing up for Cannes, top executives at Omnicom’s DDB hosted apress event last Thursday at the très élégant Fouquet’s New York to showcase some of the most Lions-worthy work the agency network has created over the pastyear.

2 weeks ago | mediapost.com | Richard Whitman

by Richard Whitman , Columnist, 5 minutes agoGiven the importance AI will play in WPP's selection of a CEO tosucceed soon-to-retire Mark Read, Mediapssst asked a few AIs -- ChatGPT, Claude, Gemini and Grok -- who they thought would be optimum candidates and while they didn't express unanimity, four internalexecs each got three votes, including one who knows a lot about AI: WPP Media's Brian Lesser.

3 weeks ago | mediapost.com | Richard Whitman

by Richard Whitman , Columnist, 4 hours ago Earlier this week word surfaced that Paramount was moving most of itsglobal media account from longstanding incumbent WPP Media. And how long do I have to keep saying FKA GroupM? A month? Two months? A month for every year the company was named GroupM? That would be 22 months. Probably not that long.  Anyway, most of the business is going to Publicis but one piece that isn’t is the U.S. Paramount+ business, which has been handled byHorizon Media.

3 weeks ago | mediapost.com | Richard Whitman

by Richard Whitman , Columnist, 4 hours ago Actor, ad man and entrepreneur Ryan Reynolds is taking on a new sportsventure, this time with friend and co-star in numerous films, Hugh Jackman. (They’ve starred in “Deadpool & Wolverine,” “Ordinary Magic” and “Free Guy,”among others). Today they announced they have joined forces as new co-owners of Australia’s freshly rebranded SailGP team: the Bonds FlyingRoos.