Rick Polito

3 weeks ago | newhope.com | Rick Polito

More consumer education is needed to build sophistication and drive more gut health sales. Rick Polito, Editor-in-chief, Nutrition Business JournalFor years, we have assumed that consumers are growing more sophisticated about gut health and supplements like prebiotics and probiotics, but consumer research in NBJ’s new Gut Health Report suggests “sophisticated” might not be the right word.

3 weeks ago | newhope.com | Rick Polito

Each new 'Hometown Store' features a location's local brand, but elaborate displays won't hide the standalone stores' challenges. See Rick Polito's take on the concept. Rick Polito, Editor-in-chief, Nutrition Business JournalAt a GlanceMass market stores and online platforms attract consumers who prioritize convenience when purchasing supplements. As its parent company navigates bankruptcy, The Vitamin Shoppe must make significant changes to increase traffic and sales.

1 month ago | newhope.com | Rick Polito

Supplement trendspotting at Natural Products Expo West reveals a mix heavy on the expected with some high notes of innovation. Rick Polito, Editor-in-chief, Nutrition Business JournalThe challenge for taking the pulse of Natural Products Expo West is always going to be a matter of looking past what you expect to see. This phenomenon is familiar to anyone who has thought about a particular model of car.

1 month ago | newhope.com | Rick Polito

Despite growth in e-commerce and mass market retail, the natural channel is far from dead for supplement brands. Find out how to build a mutually beneficial relationship. Rick Polito, Editor-in-chief, Nutrition Business JournalAt a GlanceExplore this topic in "Pills pay the bills" at Natural Products Expo West, 10:30 a.m. Tuesday, Marriott Platinum Ballroom 5. Supplement brands that ignore independent retailers leave space for others to capture substantial growth there.

1 month ago | newhope.com | Rick Polito

Nutrition Business Journal research finds most consumers believe they consume enough fiber, but few do. Find out why GLP-1 agonists might create an opportunity for sales and education. Rick Polito, Editor-in-chief, Nutrition Business JournalAt a GlanceA January survey finds a troubling number of consumers believe they are taking the recommended daily amount of fiber. Now that weight loss is part of the fiber conversation, supplement brands might reach more consumers about fiber's value.