Rieva Lesonsky
President, CEO and Writer at Small Business CURRENTS
Contributing Writer at AllBusiness.com
Award-winning journalist. Owner: https://t.co/6v2bzPak5T. #SmallBusiness advocate, influencer, writer, author, & speaker #entrepreneurs #TikkunOlam
Articles
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1 week ago |
smallbusinesscurrents.com | Rieva Lesonsky |Maria Valdez Haubrich
Wellness has been a trending industry for a while.
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3 weeks ago |
allbusiness.com | Rieva Lesonsky
On any given day, chances are I’m meeting up with a friend, colleague or mentor for coffee, breakfast or lunch—and to share ideas and encouragement. I rely on my “entrepreneurial support system” to get energized and inspired to make my business better. Whether you’re a natural extrovert or on the shy side, every small business owner needs a support system to keep going. Do you have a strong support system?
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3 weeks ago |
smallbusinesscurrents.com | Rieva Lesonsky |Maria Valdez Haubrich
First, let me credit Emily Stewart, a senior correspondent at Business Insider, for the clever term “baby boozers.” In a recent article, she reported that baby boomers are outdrinking the younger generations of millennials and Gen Z. Stewart cites a Bank of America Institute analysis of customer credit card spending showing the spending at bars this past January was up 1% year-over-year, led by boomers who upped their bar spending by 4%.
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1 month ago |
smallbusinesscurrents.com | Rieva Lesonsky |Maria Valdez Haubrich
While we await the annual retail sales forecast from the National Retail Federation (NRF), which we should get April 2, it’s crucial that all business owners (not just retailers) stay aware of consumer sentiment. Happy consumers spend more money—on products and services.
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1 month ago |
smallbusinesscurrents.com | Rieva Lesonsky |Maria Valdez Haubrich
Most small business owners know that marketing is one of the crucial keys to success. Effective marketing campaigns can increase sales from existing customers, cement sales from prospects, and attract new consumers to your company. Indeed, a survey released today by Walmart Business reveals that sales and marketing are the top priorities for small and mid-size (SMBs) and nonprofits to focus on this year.
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