
Ritu Upadhyay
Journalist at Women's Wear Daily (WWD)
Articles
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5 days ago |
wwd.com | Ritu Upadhyay
DUBAI - Beauty platform Waldencast has opened an office in Dubai as part of its strategic expansion into the region, the company shared exclusively with WWD. The move signals its commitment to the region's vibrant beauty ecosystem and marks a milestone for the New York- and London-based Nasdaq listed company, which has a portfolio of beauty brands including fast-growing clinical skin care label Obagi and cult favorite Milk Makeup.
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1 week ago |
wwd.com | Ritu Upadhyay
Matteo Tamburini is rejecting the concept of designing differently for different markets. "I don't design for specific markets," the Tod's creative director said at WWD's Global Fashion & Beauty Summit in Riyadh. "I design with an idea, a feeling I want to translate into the collection. The beauty is in creating something that can speak to people across different cultures."It's a bold stance in a fashion industry increasingly focused on regional customization and market-specific strategies.
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1 week ago |
wwd.com | Ritu Upadhyay
While most beauty brands struggle with rising social media advertising costs and navigating the emerging Gen Alpha consumer base, Glow Recipe has found success through a fundamentally different approach.
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1 week ago |
wwd.com | Ritu Upadhyay
Six years after launching with an unconventional body glow product, Patrick Ta Beauty has emerged as one of Sephora's fastest-growing brands, with the Middle East now accounting for more than one-third of its global sales and serving as a blueprint for worldwide expansion. Chief executive officer Kimberly Villatoro revealed the striking international performance metrics during WWD's Global Fashion & Beauty Summit in Riyadh, where she spoke with WWD executive beauty editor Jenny B.
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1 week ago |
wwd.com | Ritu Upadhyay
While many luxury brands were chasing the latest trends, Alessandro Sartori made a radical decision at Zegna: "stop changing." The artistic director's counterintuitive strategy has transformed the Italian house from a traditional seasonal fashion player into a champion of what he calls "elevated workwear" - garments that look effortless but are constructed with the same 72-hour bespoke techniques used for the brand's finest suiting.
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