Ritvvij Parrikh

1 month ago | inma.org | Ritvvij Parrikh |Amalie Nash |Yuki Liang |Jodie Hopperton

YOU MUST BE A MEMBER TO ACCESS THIS CONTENTBecome An INMA Member or Log In . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dec 29, 2024 | timesofindia.indiatimes.com | Ritvvij Parrikh

In the previous issue, we discussed how AI-driven media companies can incentivize collaboration. However, the challenge is far from solved. As media companies transition from a “House of Brands” to unified algorithmic platforms, many business units and divisions will inevitably collapse. For those that remain, the central question emerges: how can they collaborate effectively in ways that maximize overall value?

Dec 28, 2024 | timesofindia.indiatimes.com | Ritvvij Parrikh

In earlier Media Flywheels issues, I discussed critical organizational challenges in media companies:Media Flywheels #6: How divisional structures and “House of Brands” strategies hinder algorithmic media platforms from achieving their potential. Media Flywheels #9: A recommendation for Big Media to split into two business units:Logged-out websites earning by collaborating with BigTech. Algorithmic walled gardens (logged-in websites and apps) fostering loyalty and increasing ARPU.

Dec 28, 2024 | timesofindia.indiatimes.com | Ritvvij Parrikh

In the previous post, we discussed how X or Twitter’s Personalization Model works. This post will attempt to juxtapose Reddit’s personalization model against X’s so that we develop a coherent understanding of personalization models. How X & Reddit are similar: X and Reddit both thrive on user-generated, community-driven content and engagement algorithms, enabling real-time discussions and content virality.

Dec 26, 2024 | timesofindia.indiatimes.com | Ritvvij Parrikh

All well-built AI is self-learning in nature, i.e., it observes reality for what it is without bias, decides a course of action, acts on it without any interference, and then observes whether its prediction turned out to be true or not, and then predicts the next time. However, one of the most common challenges that one faces is bias in data. Let’s discuss this topic more but from the vantage point of recommenders.