Articles

  • Jan 21, 2025 | es.wired.com | Rob Reddick

    Desde el final de la 5ta temporada hasta el final de la 15ta, nos propusimos reducir nuestra producción de carbono en un 45%. Que yo sepa, somos el único deporte del mundo que se ha fijado objetivos científicos para auditar eso. La prioridad número uno es producir la menor cantidad posible de carbono; luego, con lo que aún se produzca, la prioridad número dos es compensarlo de manera que genere los mejores beneficios para el planeta. ¿En qué tipo de compensaciones se enfocan?

  • Dec 30, 2024 | wired.it | Rob Reddick

    Ammettiamolo: a tratti il 2024 è sembrato un inarrestabile catalizzatore di sventure. La crisi del clima ha guadagnato ulteriore slancio, la Cop 29 ha sottolineato l’assenza di un consenso su cosa fare per affrontarla e i tentativi di creare un trattato contro l'inquinamento da plastica sono falliti. La violenza politica è venuta in superficie negli Stati Uniti e il risultato delle elezioni americane lascia presagire quattro anni di caos e oppressione per molti.

  • Dec 30, 2024 | wired.com | Rob Reddick

    Let’s face it—2024 has felt at times like a relentless conveyor belt of doom. The climate crisis is still gaining momentum, COP underlined the lack of consensus on what to do about it, and attempts to create a plastics treaty failed. Political violence rose to the surface in the US, and there was an election result that foretells four years of chaos and persecution for many.

  • Oct 29, 2024 | wired.jp | Rob Reddick

    「野心」を抱くことは悪いことではない──特にベルトラン・ピカールにとってはなおさらだ。探検家であり、精神科医であり、環境保護活動家でもあるピカールは、「壮大な行動を起こして、持続可能性を促進する」ことを目指している。(環境負荷を抑えた)“クリーンな未来”を実現できることを証明するためだ。 ピカールは2015年から16年にかけて、太陽光発電のみで飛ぶ飛行機「ソーラー・インパルス」で世界一周を成し遂げたことで有名になった。まさに再生可能エネルギーの可能性を誇示したかたちだ。 しかし、それ以上に野心的だったのは、着陸後にしたことだ。ピカールは自身が設立した財団に対して、環境保護と経済的利益が両立することを実証するように指示したのだ。掲げた目標は、地球を守りながら利益を生み出す方法を1,000通り見つけること。サステナビリティを追求するにはコストがかかるという主張を打破しようという試みだ。...

  • Oct 7, 2024 | wired.me | Rob Reddick

    But even more ambitious was what he attempted after he landed. He tasked his foundation with demonstrating that environmental protection and economic profit can go hand in hand. The goal was to find 1,000 interventions that can protect the planet while also making money, shattering the argument that pursuing sustainability must come at a cost. “The goal is really to show that we can be much more efficient, that we can develop the economy, but in a clean way,” Piccard says. It’s going well.

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Rob Reddick
Rob Reddick @redique
24 Mar 25

RT @mollytaft: hi it’s my first day at @wired ! i wanna hear everything that’s going on in the energy / enviro / climate space. feel free…

Rob Reddick
Rob Reddick @redique
18 Mar 25

RT @munkeatlooi: At #WIREDhealth today. Do say hi if you are too. https://t.co/Wo4SqecaW3

Rob Reddick
Rob Reddick @redique
11 Mar 25

RT @car0linehaskins: Hello, today's my first day as a business reporter at @WIRED!! If you want to send a tip, or just say hi, my new emai…