Rob Walker

New Orleans

Author, Journalist and Columnist at Freelance

dba: Rob Walker.

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Articles

¿estrategia o compromiso?

2 weeks ago | fastcompany.mx | Rob Walker

El Mes del Orgullo se presenta un poco diferente este año, al menos en lo que respecta a las marcas corporativas. Durante años, las grandes marcas y minoristas han expresado su apoyo —al menos simbólico— a la comunidad LGBTQ+ a través de todo tipo de acciones, desde cuentas en redes sociales con los colores de la bandera arcoíris hasta colecciones especiales de merchandising del Orgullo y patrocinios de desfiles y otros eventos.
su “pequeño problema” podría ser un gran desafío

4 weeks ago | fastcompany.mx | Rob Walker

Donald Trump ha añadido un nuevo saco de boxeo a su creciente repertorio de oponentes: Apple. El presidente tiene, como él mismo lo ha expresado, “un pequeño problema” con el director ejecutivo Tim Cook. Para Cook, esto en realidad parece un gran problema, sin solución fácil. Trump ha criticado intermitentemente a Apple en el pasado, algo que ha disimulado hábilmente Cook.
Why Trump’s ‘little problem’ with Apple could be a big challenge

4 weeks ago | fastcompany.com | Rob Walker

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Donald Trump has added a fresh punching bag to his ever-widening rotation of opponents: Apple. The president has, as he’s put it, “a little problem” with CEO Tim Cook. For Cook, this actually looks like a big problem—with no easy fix.
Klarna and Affirm's big branding moment

1 month ago | fastcompany.com | Rob Walker

With economic uncertainty, inflation, and high interest rates lingering, consumers who can't decide whether to spend now or hold off until later are increasingly doing some of each. And that's good news for the "buy now, pay later" business. Buy now, pay later (BNPL) options-including those facilitated by major BNPL services like Klarna, Afterpay, and Affirm-have been growing increasingly commonplace.
Through his daughter's eyes: 'Dad is a true patriot'

1 month ago | newportplaintalk.com | Rob Walker

In March I attended the 2025 Cocke County Citizenship Award program that was honoring Pastor Tom Mooty. I have been friends with Tom for several years and he has helped me host many veteran-oriented events, and for the past year provide a space for our free monthly breakfast. He has turned the church’s gymnasium into a meeting room for many local organizations. It has been, respectively, called the Westend End Conference Center.
Companies are turning Trump's tariffs into a marketing opportunity

1 month ago | fastcompany.com | Rob Walker

It's the promotional event nobody asked for: You could call it Tariff Deal Days. From auto dealers to underwear brands, companies are cajoling consumers to buy now before tariffs jack up prices, cause shortages, or both. Despite constant uncertainty about how a U.S. versus everybody trade war might play out, the widespread consensus that prices will rise is translating into short-term marketing hook. Some brands have taken a blunt tone in messages to customers and on social media.
La marca Kirkland de Costco ya es más grande que Nike

1 month ago | fastcompany.mx | Rob Walker

Costco ha ganado últimamente. La querida cadena de grandes superficies también está ganando más seguidores gracias a su firme postura de mantener sus políticas de diversidad, inclusión e inclusión (DEI), con un aumento del 6.8% en las ventas en tiendas comparables en su último trimestre. Como saben los compradores de Costco, su marca propia Kirkland Signature, que incluye desde ropa interior hasta pizza congelada, ha sido durante mucho tiempo el arma no tan secreta del club de descuentos.
Costco's Kirkland brand is bigger than Nike-and it's about to get even bigger

1 month ago | fastcompany.com | Rob Walker

Costco has been on a good run lately. The beloved big-box club chain has been winning new fans for its no-nonsense stand on continuing its DEI policies, with comparable store sales up 6.8% in its most recent quarter. But as Costco shoppers know, its in-house Kirkland Signature brand, which includes everything from underwear to frozen pizza, has long been the discount club's not-so-secret weapon.
American Legion girls and boys state

1 month ago | newportplaintalk.com | Rob Walker

Across our nation, in every state except Hawaii, boys and girls attend summer camps designed to encourage and help mold citizenship and leadership knowledge and skills. The programs provided by the American Legion (AL) and the American Legion Auxiliary (ALA) focus on the “mechanics” of the American government and politics.
¿Podrá Chipotle lograr en México lo que Taco Bell no pudo?

2 months ago | fastcompany.mx | Rob Walker

La semana pasada, Chipotle Mexican Grill anunció planes para conquistar un mercado que ya cuenta con abundantes opciones de comida mexicana: México. Concretamente, la cadena fundada en Colorado y con sede en California dijo que trabajará con Alsea –operadora en Latinoamérica y Europa de diversas marcas, entre ellas Starbucks, Domino’s Pizza y Burger King– para empezar a abrir restaurantes Chipotle en México a principios de 2026.