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5 days ago | 
beet.tv | Robert Andrews
The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their campaigns, a stark contrast to older methods.
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1 week ago | 
beet.tv | Robert Andrews
Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering partnerships that can cut through the noise and deliver measurable business outcomes. That approach is central to PMG’s strategy, according to Mike Treon, head of CTV and video strategy at the agency.
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2 weeks ago | 
beet.tv | Robert Andrews
The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation.
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2 weeks ago | 
beet.tv | Robert Andrews
We all know retail media is soaring – but, with an airline propelling the trend, now it’s really taking off. United Airlines by Kinective Media aims to help brands reach consumers at key moments throughout their journey, from booking to destination. In this video interview with Beet.TV, Elizabeth Donovan, SVP, global head of commerce & retail media networks at Kinesso, explains how she is enabling the opportunity.
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2 weeks ago | 
beet.tv | Robert Andrews
The fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As the industry’s annual Upfronts and NewFronts media pitch seasons wraps up, some “all-front” approach that transcends convergence, to achieve true orchestration of advertising efforts across platforms.
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2 weeks ago | 
beet.tv | Robert Andrews
Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, embedding it within its verification and optimization solutions.
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3 weeks ago | 
beet.tv | Robert Andrews
These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of individuals who may use different email addresses, share household purchases, or interact through various devices and platforms.
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3 weeks ago | 
beet.tv | Robert Andrews
While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and influencers.
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3 weeks ago | 
beet.tv | Robert Andrews
The ability to accurately measure and understand cross-media advertising performance has become increasingly critical as consumers spread their attention across a fragmented media landscape. That’s why some like how independent measurement partners offer brands the flexibility to transform their data into actionable insights without the perceived constraints or biases that might come from walled gardens or platform-specific analytics.
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3 weeks ago | 
beet.tv | Robert Andrews
The digital advertising world is moving fast. For one digital media measurement firm, evolution means expanding its scope beyond simply ensuring media quality. That’s why it is moving into the realm of campaign performance. Fueled by strategic acquisitions and a focus on new performance metrics like attention, the brand safety tool vendor is betting that advertisers want more than just verification, that they want optimization and a clear understanding of what’s working, and what’s not.
