Robert J. Richards

Oct 26, 2024 | scholarsarchive.byu.edu | Robert J. Richards |Christopher Karpowitz |Brigham Young

Keywordsmotivated recall, political information, reporting an opinionCollegeFamily, Home, and Social SciencesDepartmentPolitical ScienceAbstractA great deal of political research has analyzed how people form their opinions about candidates and issues. Two models, drawing heavily from cognitive psychology have emerged: the memory-based model (Zaller and Feldman 1992; Huckfeldt et al 1999) and the on-line model (Taber, Lodge, and Glathar 2001).