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1 week ago | 
theloamwolf.com | Robert Johnston
The Last Of The Cool SheitApril 14, 2025That’s a wrap on Sea Otter Classic 2025. Monterey provided some solid weather, and our beloved cycling industry provided the good times and fun and exciting products for us to check out. Let’s dive in to the last of what we saw at the show. Bronson Moore of Be More Bikes, doing what he does. Out of the box thinking doesn’t result in products that will suit everyone, but we respect his adventurous nature.
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1 week ago | 
theloamwolf.com | Robert Johnston
Even More Cool SheitApril 13, 2025Even more cool products we saw from the cycling industry during day 3 of the 2025 Sea Otter Classic. Hard to pick out a favorite, from those sweet looking new Giro shoes to the crazy artwork on that Zink bike and everything in between. The sun was shining and there were plenty of smiles to keep us going as we cruised around the pits. Giro’s new Chamber III shoes are looking awesome.
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1 week ago | 
theloamwolf.com | Robert Johnston
More Cool SheitApril 12, 2025Day 2 of Sea Otter Classic 2025 was another good one, catching up with friends across the industry and seeing some of the hottest new bikes and gear. General feelings of optimism rose above yet more uncertainty, and everyone is stoked for their time on bikes in the upcoming northern hemisphere summer. Belts everywhere. Really feeling some momentum from the belt drive world this year. Interested to see how it keeps growing. New butt perches from WTB are looking neat.
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1 week ago | 
theloamwolf.com | Robert Johnston
Some Cool SheitApril 11, 2025That’s a wrap on day 1 of the 2025 Sea Otter Classic. Take a walk with us and check out some of the cool stuff we saw along the way. Endura had this custom MT500 full face sprayed up by Fresh Paints Whistler for us. We think it looks frickin’ sweet! One of our lucky members is going to win this lid – join us for a chance to get your hands on it. Fox Racing gave us a preview of the upcoming Rampage RS helmet. Also very very sweet looking.
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2 months ago | 
yahoo.com | Robert Johnston
Generate Key TakeawaysWhen you buy through links on our articles, Future and its syndication partners may earn a commission. Breguet Type XX Chronographe 2067. | Credit: Neil Godwin at Future Studios for The BlendSince Abraham-Louis Breguet first opened his business on the Île de la Cité in Paris in 1775, Breguet has been one of the most respected and storied watch brands in the world.
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Dec 4, 2024 | 
theloamwolf.com | Robert Johnston
Confidence To Tackle Any SlopeTHE FIRST SHUTTLE BIKE THAT YOU CAN REALLY SHRED!The bike made for riders who like > Tech, steep, fast and gnarly trails. And want > Support on climbs and maximum performance on descents. SHUT(TLE) UP & RIDE HARDThe META POWER SX 400 brings maximum grip and confidence to tackle any slope. From the bike park to the techiest natural trails, it is the eBike for riders who want the same feeling as riding their DH bike.
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Nov 29, 2024 | 
theloamwolf.com | Robert Johnston
New Customer-Centric Model Hopes To Benefit UK Audience Revelyst, a global leader in high-performance sporting gear, is excited to announce the expansion of their dealer direct and direct-to-consumer (DTC) model for its Giro and Bell brands in the United Kingdom. This decision marks a significant evolution of a multichannel approach with renowned brands. Fox Racing, Giro Sport Design and Bell Helmets will engage directly with UK retailers and consumers aiming to be the partner of choice.
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Nov 28, 2024 | 
theloamwolf.com | Robert Johnston
A Deal To REALLY Shout About All weekend, Starling is offering 100% off ANY full suspension frame*. This is 100% legit*. Buy any Starling full suspension frame, and you’ll get it 100% free*. We don’t (normally) do Black Friday Deals, cos Big-Bike Industry price-slashing sucks. But this year we’re embracing capitalism and really toppling some prices, just like the big dogs do. We’re really leaning into that capitalism-rules, can’t-beat-them-join-them mindset.
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Nov 27, 2024 | 
theloamwolf.com | Robert Johnston
Skip Sales, Ride Trails Everyone loves a deal, and this year, the bike industry is overflowing with them. Big brands are battling for the lowest price, and the choices are overwhelming. But at Spot, we’re doing something a little different this Small Business Saturday: we’re raising our prices—to full price. Why? Because we believe the best deals in cycling aren’t found behind a screen. They’re out on the trails, in the mountains, at the top of the first lap and the bottom of the last.
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Nov 27, 2024 | 
theloamwolf.com | Robert Johnston |Sean Leicht
THESE GRIPS RULE! Words by Robert Johnston | Photos by Finlay Anderson Peaty’s – the brand co-founded by its namesake Steve Peat – are well known for their line of bicycle sealants, cleaners and lubricants. In recent times, they’ve been branching out to products like tool wraps, and most recently their Monarch mountain bike lock-on grip line.
