Robert Katai

May 18, 2024 | learn.g2.com | Robert Katai

Robert Katai is the content marketing manager of Bannersnack, a professional banner creation app for designers and marketers. His work was featured on Adweek, Marketing Profs, Content Marketing Institute and other places. He is also blogging on his personal website: www.robertkatai.com.

May 15, 2024 | learn.g2.com | Robert Katai |Brooks Manley |Emil Waszkowski |Bridget Poetker

Have you ever noticed how certain companies seem to have a way with words? Their marketing materials and social media posts resonate with you, leaving a clear impression of their brand. That's the power of brand language at play. Brand language is more than just catchy slogans or product descriptions. It's the entire conversation a brand has with its audience. What is brand language? Brand language refers to the words a brand uses to define its purpose, brand tone, and products.

Nov 21, 2023 | singlegrain.com | Robert Katai |Ryan Prior |Ana Gotter

Updated November 2023. When you’re already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape, guest posting (or guest blogging) remains a trusted technique for marketers and bloggers. So why is guest posting so effective? And, more to the point, how do you unlock the real power of guest blogging?