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Robert Klara

New York

Senior Editor at Adweek

Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.

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Articles

  • Master Lock Pivots From Decades of Security Talk to Inspirational Messages

    1 week ago | adweek.com | Robert Klara

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. In 1921, Russian-Jewish immigrant Harry Soref approached his family for startup money for his new brand. He wanted to sell improved locks, he told them. “Lox?” they said (Yiddish for smoked salmon.) “What’s wrong with the old lox?”Alas, the story is probably apocryphal.

  • Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender

    1 week ago | adweek.com | Robert Klara

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. At the end of a long week, many Americans might be looking for the camaraderie of the local watering hole, complete with the friendly barkeep, ready with a clean glass and a sympathetic ear. One of them is a perky young woman with red hair named Cecilia. “Hey,” she’ll say.

  • Bacardi Is Putting Money Behind People to Make Sure AI Doesn't Replace Your Bartender

    1 week ago | yahoo.com | Robert Klara

    Robert KlaraFri, April 11, 2025 at 10:37 AM UTC4 min readAt the end of a long week, many Americans might be looking for the camaraderie of the local watering hole, complete with the friendly barkeep, ready with a clean glass and a sympathetic ear. One of them is a perky young woman with red hair named Cecilia. "Hey," she'll say. "What would you like to drink?"Cecilia can make a swell gin and tonic, but if it's a common touch you're looking for, you might want to try the bar up the block.

  • For 25 Years, The Sims Has Delivered Amusement, Distraction, and a Sense of Security

    2 weeks ago | adweek.com | Robert Klara

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Last year, the Pew Research Center conducted a survey to get to the bottom of a complicated question: why do young people play video games? Gamers (85% of whom are in their teens) responded with three main reasons: 98% said they play for fun, 72% seek out social interaction, and 66% enjoy the competitive element.

  • Made in the USA, American Giant Uses Tariffs as a Marketing Opportunity

    2 weeks ago | adweek.com | Robert Klara

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Since their announcement on April 2, the tariffs proposed by the Trump administration have led to volumes of rhetoric both for and against.

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Robert Klara
Robert Klara @UpperEastRob
16 Jan 23

Last week, "Smithsonian" magazine ran my feature on the notorious Ruth Snyder execution photo of 1928. Sometimes people ask me what goes into history articles like this. Well, in this case, about six weeks of library research—which looks like this. https://t.co/fhZvdoFXps https://t.co/tfsJp6dMOq

Robert Klara
Robert Klara @UpperEastRob
28 Aug 22

Everyone tells me print is dead, but I don't care (and I don't agree.) I made the New York Times' Sunday edition, and that feels pretty satisfactory. https://t.co/eZqtVueGke https://t.co/8DhfK3CkfU

Robert Klara
Robert Klara @UpperEastRob
28 Aug 22

RT @NYTMetro: “For the same way that your air-conditioner doesn’t work well if your windows are open, air-conditioning isn’t effective on a…