Robert Klara
Senior Editor at Adweek
Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.
Articles
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6 days ago |
adweek.com | Robert Klara
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. On Tuesday, Comcast’s cable networks became the latest big company to announce a name change. As a badge for the cable network portfolio it plans to spin off (including CNBC and USA), it’s ditching the temporary name of SpinCo in favor of Versant. SpinCo wasn’t a household name, so Comcast’s gamble is probably less chancy than the retagging of other high-profile companies in recent times.
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1 week ago |
adweek.com | Robert Klara
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Two years ago, Ford Motor tooted publicly about its decision to keep much of its manufacturing in the United States. Citing the results of an S&P Global Mobility report, the automaker issued a press release pointing out that 80% of its vehicles are made in America by a domestic workforce of 57,000.
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1 week ago |
adweek.com | Robert Klara
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Last year, the NFL hunk Rob Gronkowski did what many retired athletes do—he appeared in an advertisement. Gronk’s no stranger to hawking stuff. His muscular frame and goofy smile have appeared on behalf of Cheerios, Lyft, T-Mobile, and Cheerios, among others. But this ad was different. “You might know me as football star Rob Gronkowki,” said Gronk, standing in his bathroom at home.
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1 week ago |
yahoo.com | Robert Klara
Last year, the NFL hunk Rob Gronkowski did what many retired athletes do-he appeared in an advertisement. Gronk's no stranger to hawking stuff. His muscular frame and goofy smile have appeared on behalf of Cheerios, Lyft, T-Mobile, and Cheerios, among others. But this ad was different. "You might know me as football star Rob Gronkowki," said Gronk, standing in his bathroom at home.
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1 week ago |
adweek.com | Robert Klara
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Since becoming CEO in September, Brian Niccol has focused on addressing a core list of complaints customers have had with Starbucks, which posted its fifth consecutive quarter of same-store sales declines in its Q1 earnings announced on April 29. As Niccol himself has summed up the gripes, a trip to Starbucks these days “can feel transactional.
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Last week, "Smithsonian" magazine ran my feature on the notorious Ruth Snyder execution photo of 1928. Sometimes people ask me what goes into history articles like this. Well, in this case, about six weeks of library research—which looks like this. https://t.co/fhZvdoFXps https://t.co/tfsJp6dMOq
Everyone tells me print is dead, but I don't care (and I don't agree.) I made the New York Times' Sunday edition, and that feels pretty satisfactory. https://t.co/eZqtVueGke https://t.co/8DhfK3CkfU
RT @NYTMetro: “For the same way that your air-conditioner doesn’t work well if your windows are open, air-conditioning isn’t effective on a…