Robert Sawatzky
Asia Editorial Director at Haymarket Media
Dad, marketing journalist & content guy, former disc golfer and Winnipeg Jets fan living in Singapore. Opinions are mine of course, not my employer's.
Articles
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2 months ago |
campaigncanada.ca | Robert Sawatzky
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2 months ago |
campaignasia.com | Robert Sawatzky
The world’s largest independent health care marketing agency is scaling up in Asia Pacific, acquiring the Singapore operations of Ward6—previously one of the largest independent life sciences agency players locally. "It’s almost a perfect marriage,” Graeme Read, Klick Health’s new managing director for APAC, tells Campaign.
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Nov 11, 2024 |
campaignasia.com | Robert Sawatzky
“Since day two of Gut, we’ve always dreamed about Singapore,” says Gut co-founder Anselmo Ramos, launching into the story of he and fellow co-founder Gaston Bigio conceived of their new global creative agency network. At table 57 of the Martinez Hotel in Cannes, he spoke about spending an entire night reserving internet domain names for cities around the globe. “It’s really special to be here because this is a dream come true for me personally,” Ramos continues.
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Aug 28, 2024 |
campaignchina.com | Robert Sawatzky
在所有受到人工智能威胁的工作中，或许没有什么比创意文案更容易受到影响了。代理商抛弃人类文案创作人员青睐人工智能的故事比比皆是。去年十月发表的一篇学术论文指出，自去年ChatGPT广泛应用以来，写作类工作减少了21%。与此同时，仍在工作的文案人员也越来越少，他们更多地承担起编辑机器生成语言的任务，而不是通过人脑创作出新文本。 但是有一家代理商仍然没有用速成工程师替代传统文案，那就是语言品牌代理商Reed Words。公司首席执行官Mike Reed反而表示，现在比以往任何时候都更需要更清晰的人类表达能力，他正在将伦敦和纽约的业务扩展到亚洲，而这也表明了他的信心。 “非常了不起，我很快就听到人们以一种很不屑的口气说：‘啊，你一眼就能看出来这是人工智能写的’”，Reed在最近到访新加坡时对Campaign这样说，新加坡将是Reed Words新办公室的所在地。“它(AI)一直在发展，所以我们不能自满，但我确实认为，有一大批文案或‘内容’将被人工智能取代，因为它已经相当中规中矩了。” Reed...
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Aug 21, 2024 |
campaigncanada.ca | Robert Sawatzky
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