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Sep 25, 2024 | 
writersdigest.com | Robert W. Bly
Many copywriters today express to me their fear that with ChatGPT easily and freely available, and able to write coherent English prose, the profession of copywriting is doomed. Well, I advise you to relax a bit, and at least for now, stop worrying about ChatGPT putting you out of a job. (5 Tips for Writing Better and Faster.)The most effective way to become less dispensable as a copywriter is to up your skills and learn to write A-level copy.
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Sep 25, 2024 | 
yahoo.com | Robert W. Bly
Robert W. BlySeptember 25, 2024 at 11:00 AM·4 min readMany copywriters today express to me their fear that with ChatGPT easily and freely available, and able to write coherent English prose, the profession of copywriting is doomed. Well, I advise you to relax a bit, and at least for now, stop worrying about ChatGPT putting you out of a job. (5 Tips for Writing Better and Faster.)The most effective way to become less dispensable as a copywriter is to up your skills and learn to write A-level copy.
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Aug 30, 2024 | 
bly.com | Robert W. Bly
Six Things I Know For Sure About Marketing To Engineers By Robert W. Bly I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10 years. Heres what I know about appealing to this special audience: 1. Engineers look down on advertising and advertising people, for the most part. Engineers have a low opinion of advertisingand of people whose job it is to create advertising.
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Aug 23, 2024 | 
writersdigest.com | Robert W. Bly
Samuel Johnson famously said, “No man but a blockhead ever wrote except for money.”(8 Ways to Charge for Your Freelance Writing.)But many of us do write for money—including me! And, the faster you write, the more writing you turn out—and the more money you can make. Now, many writers today credit ChatGPT for their ability to write faster. But AI aside, another key to super-productivity for writers is to write about the familiar—to write about what you know, have seen, have experienced, or done.
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Jun 27, 2024 | 
montereycountynow.com | Robert W. Bly |Annie Proulx |Marion Bradley |Terry Pratchett
If you’re searching for a good book, you really should judge it by its cover – a tattered jacket, deep creases in the spine and perhaps a loose page or 20 are telltale signs that it has been well-loved since it rolled off the printing press. Read once, and the book looks like it could still land on the “just released” shelves at the bookstore.
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Jun 12, 2024 | 
openculture.com | Robert W. Bly |Colin Marshall
The Middle East is hardly the world’s most harmonious region, and it only gets more fractious if you add in South Asia and the Mediterranean. But there’s one thing on which many residents of that wide geographical span can agree: Jalāl al-Dīn Muḥammad Rūmī. One might at first imagine that a thirteenth-century poet and mystical philosopher who wrote in Persian, with occasional forays into Turkish, Arabic, and Greek, would be a niche figure today, if known at all.
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May 26, 2024 | 
3quarksdaily.com | Robert W. Bly |Jim Culleny
Early Morning In Your RoomIt's morning. The brown scoops of coffee, the wasp-like Coffee grinder, the neighbors still asleep. The gray light as you pour gleaming water- It seems you've traveled years to get here. Finally you deserve a house. If not deserve It, have it; no one can get you out. Misery Had its way, poverty, no money at least. Or maybe it was confusion. But that's over. Now you have a room. Those lighthearted books: The Anatomy of Melancholy, Kafka's to his Father, are all here.
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Feb 27, 2024 | 
writersdigest.com | Robert W. Bly
“Borrowed interest” is perhaps the most inept—and ineffective—approach to advertising today … yet its use is widespread. In “borrowed interest advertising,” the marketer can’t think of anything interesting to say about their product. So they “borrow” interest for the ad from somewhere else. A case in point is CHEMCAD. CHEMCAD is “process simulation software” sold by a company called ChemStations. Process simulation software is used by engineers to design chemical plants.
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Feb 1, 2024 | 
writersdigest.com | Robert W. Bly
As the copywriter on your marketing team, you are expected to proofread your own work. After all, you are the writer. So the words are your primary responsibility. As a professional writer, you should always strive to turn in clean, correct copy to the client or editor. (How to Get Started in Copywriting.)But the problem, as you may have already discovered, is that it is sometimes difficult to proofread your own work.
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Dec 27, 2023 | 
writersdigest.com | Robert W. Bly
Of the many strategies I have used over the decades to build my freelance copywriting business, niching has consistently been one of the most effective. “Niching” simply means specializing. For a copywriter, your specialty is typically either a medium or type of writing (e.g., white papers, emails, social media) or an industry or product category (e.g. insurance, dietary supplements, consumer electronics). (What Is a Swipe File for Copywriters?)Why do I recommend niching?
