Roberta Naas

New Jersey

Founder and Journalist at A Timely Perspective

Award-winning journalist. Author of 6 watch books. Founder of https://t.co/J8YSJrxRd6 authoritative watchsite. First female watch journalist in America. Speaker.

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Articles

Citizen Invents Amber Yellow Duratect For Its Super Titanium

3 days ago | atimelyperspective.com | Roberta Naas

More than half a century after making horological history with the world’s first titanium watch, Citizen is once again pushing the boundaries of material science. This time, the brand introduces a fresh chapter in its legacy: Duratect™ Amber Yellow Super Titanium™—a rich, soft-toned hue that combines beauty, durability, and technical innovation.
Test-driving the 2025 McLaren Artura Spider

4 days ago | forbes.com.au | Josh Max |Josh Lai |Alison Durkee |Roberta Naas

There are two phases to test driving a supercar. The first is the anticipation of its arrival - knowing you're going to make a giant leap from ordinary, functional vehicles to "the Mighty Mac" as the Artura became known before and during its 3-day weekend test, and feeling that delicious excitement as the great day approaches. The Artura arrives, it is of course gorgeous, it is pristine - and it is purple. I've had yellow, red, orange and blue, never purple, lantana purple to be exact.
Purr-fection And Precision? Famed Cat Choupette Stars in

6 days ago | atimelyperspective.com | Roberta Naas

Hublot has never played it safe. While other watch brands toast milestones with limited editions and gala dinners, Hublot celebrates 20 years of the Big Bang with a cat. But not just any cat—Choupette, the late Karl Lagerfeld’s famously spoiled feline, now stars in the brand’s boldest campaign yet. Called “Own It,” the new campaign is equal parts fashion fantasy and internet meme.
Meet The New Oris Aquis Date Diver Taste Of Summer Watches

1 week ago | atimelyperspective.com | Roberta Naas

Oris is bringing the sunshine for summer with a new capsule collection of its Aquis Date dive watch, aptly named Taste of Summer Berries Edition. This bright series consists of two vibrant timepieces recalling summer berries in a raspberry pink hue and a purple color. The watches deftly balance fun with functionality thanks to their 300-meter water resistance and date function.
Choupette, la "gata heredera" de Karl Lagerfeld, protagoniza la nueva apuesta de Hublot

1 week ago | forbesargentina.com | Amura CMS |Roberta Naas

En el aniversario de su célebre Big Bang, Hublot encontró una forma inesperada de festejarlo Bajo el lema "Hazte con él", la marca presentó a un invitado singular para lucir su reloj Big Bang Red Magic: nada menos que Choupette, la gata del fallecido Karl Lagerfeld. Con sus ojos azules helados y un pelaje blanco impecable, este felino muestra preferencia por los relojes de lujo antes que por las almohadas exclusivas.
Tiffany & Co. unveils solar-powered Rope watch inspired by Schlumberger

1 week ago | forbes.com.au | Roberta Naas |Mary Whitfill Roeloffs |Samuel Hussey |Anthony DeMarco

In a surprise move, Tiffany & Co. introduces a new chapter in its storied watch design legacy with the launch of the Rope watch - equipped with cutting-edge solar-powered technology. Paying homage to Jean Schlumberger's iconic rope motif-first developed in the mid-20th century-this new jewelry watch deftly blends form and function. Offered in two versions and two sizes, the watches boast a forward-thinking sustainable power source while at the same time embracing heritage-inspired craftsmanship.
Luxury watches that stole the spotlight

1 week ago | forbes.com.au | Anthony DeMarco |Roberta Naas |Matthew Macconnell |Matthew Macconnell

Men's and women's watches were prominent on the wrists of the invited guests, who ranged from two members of the Super Bowl champion Philadelphia Eagles to WNBA basketball stars to award-winning actors. For the first time since 2003, the Met Gala held Monday at the Metropolitan Museum of Art had a men's style theme: "Superfine: Tailoring Black Style." This meant that timepieces played a larger role than normal for the annual fashion event.
A Closer Look at the Tudor Black Bay Chrono Carbon 25

1 week ago | atimelyperspective.com | Roberta Naas

Formula One’s Miami Grand Prix this past weekend wasn’t just a showcase of driver skill and team strategy, but also a moment for watch brands to flex their motorsport connections. Several unveiled special editions tied to the high-octane weekend, including Tudor, which introduced the Black Bay Chrono “Carbon 25” on Saturday as a tribute to its partnership with the Visa Cash App Racing Bulls team. The new “Carbon 25” is more than just a new color scheme.
Jaeger-LeCoultre ‘1931 Polo Club’ Exhibition Arrives New York, Los Angeles

1 week ago | atimelyperspective.com | Roberta Naas

Traveling showcase honors the polo heritage of the Reverso and unveils 2025 novelties to the public. Jaeger-LeCoultre brings its latest traveling exhibition, The 1931 Polo Club Traveling Collection, to two flagship boutiques in the United States this year in honor of the polo heritage of its beloved Reverso. The exhibit, which opened in New York City on May 1 until May 10 and then moves to Los Angeles from May 17 to June 3, offers visitors an immersive journey through the story of the Reverso.
Hublot taps Lagerfeld's cat Choupette for 'Own It' Big Bang campaign

1 week ago | forbes.com.au | Roberta Naas |Michael Solomon |Samuel Hussey

What happens when you mix high watchmaking with fashion's most pampered pet? Hublot's newest campaign - that marks the 20th anniversary of its famed Big Bang - has the answer, and it's definitely unexpected. Using a tag line of "Own it," Hublot brings in a famous feline to showcase its Big Bang Red Magic watch: the late Karl Lagerfeld's Choupette. With icy blue eyes and fluffy white fur, the feline eschews luxury pillows in favor of luxury watches.