Roberta Nebbia

3 weeks ago | licensinginternational.org | Roberta Nebbia

Licensing Meets Loyalty: How Italian Retailers Are Redefining Consumer Engagement Licensing Meets Loyalty: How Italian Retailers Are Redefining Consumer EngagementBy Roberta Nebbia, Italy Managing Director at Licensing InternationalThere is no definitive manual on how to embrace licensing to power promotional and loyalty programs, but Italy has become a remarkable case study.