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Roger Dooley

Austin

Contributor at Forbes

Author of Friction & Brainfluence, keynote speaker, marketing futurist, Forbes contributor, show host. #Neuromarketing #BeSci #FrictionHunter. Texas BBQ fan.

Articles

  • 4 days ago | forbes.com | Roger Dooley

    Harvard Business School dismissed prominent researcher and tenured professor Francesca Gino. Corbis via Getty ImagesHarvard Business School has dismissed Francesca Gino, a tenured professor whose research on honesty and ethical behavior ironically became the foundation for one of academia’s most damaging fraud scandals. The firing is the first time Harvard has terminated a tenured faculty member in approximately 80 years. For her part, Gino maintains she is innocent.

  • 1 week ago | forbes.com | Roger Dooley

    Starting Wednesday, Southwest Airlines began charging $35 for the first checked bag and $45 for the second. It's the end of an era for the airline that trademarked "bags fly free" and built decades of customer loyalty around that simple promise. Southwest executives have been under pressure to boost revenue by adopting bag fees, assigning seats, offering premium seating, and other practices used by their bigger competitors. For a spreadsheet-wielding accountant, these moves may make perfect sense.

  • 2 weeks ago | forbes.com | Roger Dooley

    Language learning pioneer Duolingo recently faced severe backlash after CEO Luis von Ahn announced in an all-hands email, later shared on LinkedIn, that the company is gradually phasing out human contractors, looking for AI use in hiring and in performance reviews, and that headcount will only be added if a team cannot automate more of their work.

  • 2 weeks ago | forbes.com | Roger Dooley

    Sales is an interesting space - part skill, part art, part science. I’ve always been fascinated by what truly separates the stars from everyone else.

  • 2 weeks ago | forbes.com | Roger Dooley

    Imagine this: you’ve got a stack of reading to catch up on… market research reports, scientific papers, industry news, podcasts. And, you don’t want to spend the time to slog through it all. What if you could have a pair of smart podcasters digest and summarize all that information for you, focusing on the aspects you are interested in? You could turn your drive time or morning walk into a productivity boost.

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Roger Dooley
Roger Dooley @rogerdooley
15 May 25

Google's NotebookLM has really upped its game with multilingual output and the ability to interact with (!) the AI podcast hosts. Show & tell here: https://t.co/MG3JVsDJkH

Roger Dooley
Roger Dooley @rogerdooley
26 Apr 25

Apparently, Uber REALLY understands #friction: Uber Goes From Winning By Cutting Friction To Being Sued For Adding It - NEW at @ForbesCMO https://t.co/Eqzf0Acc1g

Roger Dooley
Roger Dooley @rogerdooley
21 Apr 25

Great example of a product line in need of simplification. @OpenAI combines choice friction and confusion friction here. They risk users taking one look and saying, "Nahhh, I'll just ask Claude."

Min Choi
Min Choi @minchoi

AI is getting out of hand 😂 https://t.co/zzuViLGGlN