Roger Dooley

1 week ago | forbes.com | Roger Dooley

Imagine the iconic kid’s brand Hostess Twinkies cruising in a "Munchie Mobile" to cannabis dispensaries. This isn’t The Onion. This isn’t a Saturday Night Live sketch. It’s J.M. Smucker’s new marketing tactic for the 106-year-old Hostess brand they bought in 2023.

1 week ago | forbes.com | Roger Dooley

In the fast-paced world of marketing, even carefully planned campaigns can take unexpected turns. Coffee Mate’s recent collaboration with HBO’s The White Lotus shows how brands must be prepared to pivot when reality doesn’t match the marketing plan.

2 weeks ago | forbes.com | Roger Dooley

A new neuromarketing study reveals consumers have dedicated neural circuits for evaluating prices. This discovery offers new insights on how companies should approach pricing strategy. Scientists used EEG and MEG brain wave measurement and scanning technology to observe what happens when people see products with different prices. They found a specific brain response called an N400 that triggers when prices don't match expectations.

2 weeks ago | forbes.com | Roger Dooley

It’s a move that should set alarm bells ringing for workers across industries. Shopify CEO Tobi Lutke has implemented a hiring policy that foreshadows a fundamental shift in employment practices. Managers must now show why artificial intelligence cannot perform a job before being granted permission to hire human talent. This seemingly innocent efficiency measure conceals a stark warning about the future of work—one that will likely affect marketers, executives, and frontline employees alike.

2 weeks ago | forbes.com | Roger Dooley

In an impressive display of marketing agility, Ford Motor Company has launched a new advertising campaign called "From America, For America" in direct response to Tuesday’s announcement of costly tariffs on imported vehicles and auto parts. While its competitors are scrambling to adjust to the new economic reality, Ford seems to have been prepared for this scenario and has positioned itself to capitalize on the moment.