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Roger Dooley

Austin

Contributor at Forbes

Author of Friction & Brainfluence, keynote speaker, marketing futurist, Forbes contributor, show host. #Neuromarketing #BeSci #FrictionHunter. Texas BBQ fan.

Articles

  • 1 week ago | forbes.com | Roger Dooley

    Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to ... More just two years. Los Angeles Times via Getty ImagesCarnival Cruise Line, part of the Carnival Corporation family of cruise brands, is conducting a huge, real-time experiment in customer loyalty. And, it's not going to be pretty.

  • 1 week ago | forbes.es | Roger Dooley

    Netflix cambia su página de inicio por primera vez en 12 años, y si creemos en las redes sociales, todo el mundo la odia. ¿Es esta su peor decisión desde el desastre de Qwikster? En realidad, no lo es. Netflix está demostrando que, a veces, incluso las mejores decisiones comerciales pueden parecer erróneas en el momento.

  • 1 week ago | forbes.com | Roger Dooley

    Netflix is changing their home screen, dismaying some users. NurPhoto via Getty ImagesNetflix is changing their homepage for the first time in 12 years, and if you believe social media, everyone hates it. Is this their worst decision since the Qwikster debacle? Actually, it’s not. Netflix is demonstrating that sometimes even the best business decisions can feel wrong in the moment.

  • 2 weeks ago | forbes.com | Roger Dooley

    Cvent "snapshots" provide new audience engagement data for speakers, conference organizers and other ... More event professionalsgettyConference organizers, keynote speakers, and other event professionals have spent decades trying to learn what resonates with audiences. Surveys, either post-presentation or post-event, often have low response rates. Thoughtfully completed questionnaire responses are even more rare and usually lack granularity to evaluate specific content elements.

  • 2 weeks ago | forbes.com | Roger Dooley

    AI-driven text capture and summarization technology from Cvent can replace most traditional ... More conference note-taking. Credit: Roger Dooley Picture this: You’re sitting in a dimly lit conference room or convention ballroom, listening to a speaker who has something interesting to say. You are frantically scribbling notes while trying to photograph slides displayed on a distant screen.

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Roger Dooley
Roger Dooley @rogerdooley
20 Jun 25

Hot on the heels of Southwest abandoning free bags, etc. now Carnival Cruise line is chucking its most loyal customers under the bus by ending lifetime loyalty status. https://t.co/IOpwdW4fMe

Roger Dooley
Roger Dooley @rogerdooley
29 May 25

Southwest Airlines Just Made A Costly Mistake In #ConsumerPsychology - New at @ForbesCMO https://t.co/yeRO5SjgJu

Roger Dooley
Roger Dooley @rogerdooley
15 May 25

Google's NotebookLM has really upped its game with multilingual output and the ability to interact with (!) the AI podcast hosts. Show & tell here: https://t.co/MG3JVsDJkH