
Roger Dooley
Contributor at Forbes
Author of Friction & Brainfluence, keynote speaker, marketing futurist, Forbes contributor, show host. #Neuromarketing #BeSci #FrictionHunter. Texas BBQ fan.
Articles
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1 week ago |
forbes.com | Roger Dooley
Rideshare company Lyft just announced a new service aimed at older adults called Lyft Silver. The company says it's about giving seniors "the gift of independence, without the weight of worry." The service features larger text, simpler menus, and prioritizes matching riders with vehicles that are easier to enter and exit. It even offers live human support when needed.
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1 week ago |
flipboard.com | Roger Dooley
14 hours agoPresident Trump issued an executive order late Thursday directing the Corporation for Public Broadcasting's board of directors to "cease federal funding for NPR and PBS," the nation's primary public broadcasters, claiming ideological bias. "Neither entity presents a fair, accurate or unbiased …
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1 week ago |
forbes.com | Roger Dooley
Cruise lines are finding a new way to attract new customers, optimize their fleets and, they hope, boost profits by transforming ships into permanent residential vessels. Norwegian Cruise Line Holdings has recently executed a significant shift in its fleet management strategy in all three of its cruise brands: Norwegian, Regent Seven Seas, and Oceania, according to Cruise Industry News.
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2 weeks ago |
forbes.com | Roger Dooley
We’ve all heard people say: "I’d gladly pay more for products made in America, if only I could find them." But how much more would consumers actually pay? An experiment by a shower head manufacturer puts this sentiment to the test. The results may surprise, or even shock, you. What U.S. Shoppers SayA 2022 survey of nearly 2,000 American shoppers found that 72% said they seek out American-made products “very often” or “somewhat often.” Many said they would pay a premium for a U.S. product.
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2 weeks ago |
forbes.com | Roger Dooley
No CEO is better known for their letter to shareholders than Berkshire Hathaway’s legendary Warren Buffett. His annual letters contain so much frank discussion, amusing anecdotes, gentle humor, and folksy business wisdom that they have been anthologized into books. Warren Buffett’s 2024 LetterIn his 2024 letter, dated February 22, 2025, Buffett criticized most CEO letters as “happy talk and pictures.” He noted that in the preceding five years, he had used “mistake” or “error”16 times.
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Great example of a product line in need of simplification. @OpenAI combines choice friction and confusion friction here. They risk users taking one look and saying, "Nahhh, I'll just ask Claude."

AI is getting out of hand 😂 https://t.co/zzuViLGGlN

Bet you didn't have "Twinkies for Stoners" on your marketing strategy bingo card this week! Hostess Twinkies’ Munchie Mobile: Smucker Targets Stoners For 4/20 - New at @ForbesCMO https://t.co/MCYqPiXt0d

Know your apps! Want to hire a hitman? Tinder shouldn't be your first choice. https://t.co/T74bu09Nj2