Rohan Widdison

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Articles

Beauty brands battle to stay ahead of the game

Sep 2, 2024 | retailbiz.com.au | Rohan Widdison

Four years on from the seismic impact of the COVID pandemic, beauty brands continue to navigate an alien environment where trends, preferences, and consumer behaviour shift by the hour. Rising interest rates, consumer belt tightening, and a difficult trading environment has caused brands to compete harder for consumer dollars.
Getting ahead in the battle of the FMCG beauty brands

Dec 12, 2023 | retailbiz.com.au | Rohan Widdison

Behind the glittering facade of the beauty industry is a cutthroat environment where brands live or die by consumer perception of quality and price. As market conditions get tougher and consumers become more judicious with their spending, beauty brands face a pivotal moment of truth. Does the brand promise live up to consumer expectations? Are brands positioning themselves correctly? Most importantly, are products performing as they should?
Nine homecare trends to watch out for in 2024

Nov 13, 2023 | retailbiz.com.au | Rohan Widdison

In 2024 the homecare sector will continue to be elevated to luxe status as more consumers seek to revamp even the most mundane household basics. From laundry liquid to dish soap, products which mimic the aesthetics of premium skincare or perfumes will pop up on shelves everywhere following a growing preference for better quality goods.
The Rise And Fall Of Clean Beauty In 2023

Sep 11, 2023 | caviarfeeling.com | Rohan Widdison

Nearly one-third of products on the US market are labelled as ‘clean’, while the clean beauty hashtag currently has 5.6 million hits on Instagram and 1.2 billion on TikTok. Also on the rise are related searches for gluten-free, organic, hypoallergenic and vegan beauty products that fit within the clean category. Consumers not familiar with industrial processes in the beauty industry may be surprised to learn how their favourite cosmetic products are made.
Inside the "Skinification" Trend of Tanning Products

Aug 15, 2023 | wellspa360.com | Rohan Widdison

Thanks to recent leaps in technology and manufacturing, beauty lovers no longer have to put up with the many downsides of tanning products. For too long tanning products have had a bad reputation in the beauty world. The same complaints feature time and time again: too orange, too much color transfer, too finnicky to put on, too unnatural looking and so on.
4 principles to help your organization adopt a change mindset

May 31, 2023 | theceomagazine.com | Alex Bombeck |Jason C. Steel |Rohan Widdison |Rebecca Houghton

Skip to content Menu Close As we get fully into the swing of 2023, it’s clear it will be one for the books.
3 keys to becoming an adaptable business

May 31, 2023 | theceomagazine.com | Dave Liniger |Jason C. Steel |Rohan Widdison |Rebecca Houghton

Skip to content Menu Close Charles Darwin is often misquoted as saying the strongest species survive.
How to leverage decision-making paralysis to grow your business

May 30, 2023 | theceomagazine.com | Rohan Widdison |Rebecca Houghton |Amy Cohen |Emma Lewisham

Skip to content Menu Close In a volatile economy, starting or running a business can be a high-stakes game, where one wrong move could see your operation go under.
Why a recession doesn’t matter if your brand is on the right track

May 4, 2023 | retailbiz.com.au | Emily Bencic |Rohan Widdison

Deloitte’s latest predictions of a recession is the latest blow to retailers after a long line of setbacks that span from labour shortages to ongoing supply chain issues. Consumer confidence may be down, and businesses may be forced to compete harder for every dollar spent, but a recession is not the death sentence some might think it is. Despite the pessimistic forecast, the truth is that compelling product and service offerings will always find a way to remain relevant.
How Cheap Can You Do It? The Question That Determines The Success of A Start-up

Feb 23, 2023 | retailistmag.com | Rohan Widdison

By Rohan Widdison, CEO of New LaboratoriesIf you want your start-up to succeed you need to stop asking “how cheap can you do it?” When was the last time you asked this question and how did that turn out? The quality of products and services and achieving brand loyalty with customers are the two factors that lead to business success.