Roland Eisenbrand

Aug 18, 2023 | omr.com | Torben Lux |Scott Peterson |Roland Eisenbrand

Until a year ago, Evgenij Zaroznyi was still an unknown tractor mechanic from Germany’s North Rhine-Westphalia region. Today, his YouTube account BoxToxTV has over nine billion views and more than 13 million subscribers. Not bad considering, Zaronznyi launched BoxToxTv less than a year ago. In an interview with OMR, he tells us how he came out of nowhere to become a social media star with five-figure sales and what hurdles he faced along the way.

Jul 18, 2023 | omr.com | Scott Peterson |Torben Lux |Roland Eisenbrand

It was a very cryptic announcement: “Hi guys, I’m launching a new top secret [sic] project and would love to invite a few of you to be the first to try it and share your feedback,” social superstar Kylie Jenner said in an “Instagram Story.” The embedded link redirects users to a sign-up for beta access to “Stanly,” a platform designed to let stars run a “leveled up digital fan club” and provide “exclusive content.” Could it be a bold attempt to claw back some autonomy over their reach and...