Ron Pereira
Co-Founder and Partner at Gemba Academy
Host| Toyota Kata | Productivity | Leadership at Gemba Academy Podcast: Lean Six Sigma | Toyota Kata | Productivity | Leadership
Co-Founder of Gemba Academy LLC
Articles
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1 month ago |
salesforce.com | Ron Pereira
Better, faster, and cheaper. Marketing leaders’ goals haven’t changed, but they’re now being driven by the surge of AI and agents. They aren’t being asked to do new things – they’re evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.
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2 months ago |
salesforce.com | Ron Pereira
The buzz around AI is deafening, and it’s leading to what some are calling “AI Fatigue”. A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology.
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2 months ago |
salesforce.com | Ron Pereira
Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP)? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Now agents can incorporate not only CDP data but also data not typically associated with a CDP – and act on it.
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