Ronn Torossian

New York

Writer at Freelance

Proud Dad | PR Executive of the Year | Proud Zionist American Israeli. Author, investor. NYC. TLV.

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Articles

PR in the Crosshairs: Why Hackers Target Your Comms Channels

4 days ago | securitymagazine.com | Ronn Torossian

Public relations has always been about trust. Trust between a brand and its audience, between a spokesperson and the press, and between internal teams managing sensitive communications. But in 2025, that trust is under siege. Hackers are no longer just targeting financial systems or customer databases. They’re going straight for the heart of brand reputation, your communications channels.
Using Brand Archetypes to Shape PR Strategy

5 days ago | ronntorossian.com | Ronn Torossian

Brand archetypes tap into universal patterns and shared human experiences that resonate deeply with audiences. These fundamental character types, first identified by psychologist Carl Jung, provide a powerful framework for public relations professionals to build authentic, compelling brand narratives. By selecting and consistently embodying the right archetype, brands can create emotional connections with their audiences through carefully calibrated messaging, storytelling, and media engagement.
The Science of Media Timing: A Strategic Guide to Release Optimization

6 days ago | ronntorossian.medium.com | Ronn Torossian

Media timing stands as one of the most powerful yet underutilized tools in communications strategy. After analyzing thousands of media releases across industries, research shows that timing accounts for up to 40% of a campaign’s success rate. The data reveals clear patterns: releases timed to match audience rhythms see engagement rates 2–3x higher than poorly timed content. Yet many organizations still rely on gut instinct rather than data when scheduling their announcements.
How to Get Maximum PR Value from Podcast Guest Appearances

6 days ago | ronntorossian.com | Ronn Torossian

Podcast guest appearances offer an exceptional platform for sharing expertise and building brand awareness. With over 464.7 million podcast listeners worldwide as of 2023 and a projected growth to 504.9 million by 2024, according to Statista, the opportunity to reach engaged audiences through podcast guesting continues to grow.
Using Screenwriting Techniques to Create Powerful PR Stories

6 days ago | ronntorossian.com | Ronn Torossian

Public relations professionals face an ongoing challenge: creating stories that truly connect with their audiences. By borrowing techniques from screenwriting, PR teams can craft narratives that not only inform but also emotionally resonate with their target audience.
Retail Innovation Doesn’t Speak for Itself: Why Messaging Matters More Than the Tech

1 week ago | retailtechnologyinsider.com | Ronn Torossian

Retail is transforming at an unprecedented pace. From AI-driven personalization engines to cashier less checkout and immersive in-store experiences, technology is rapidly redefining the way consumers shop and how retailers operate. Yet in this rush toward innovation, a critical truth is often overlooked. No matter how groundbreaking the product is, retail technology will not gain traction if it is not supported by strong, clear, and consistent messaging.
The Return of Long-Form PR: Why In-Depth Storytelling Matters Again

1 week ago | ronntorossian.medium.com | Ronn Torossian

Long-form PR storytelling has made a striking comeback in an era dominated by short attention spans and quick-hit content. Major brands like The New York Times, Nike, and Microsoft now regularly publish detailed narrative pieces that combine rich data visualization with compelling storytelling. These organizations have discovered that audiences actually crave deeper, more nuanced content that helps them truly understand complex topics.
Turning Web Traffic Data into PR Hooks

1 week ago | ronntorossian.com | Ronn Torossian

Website analytics tell compelling stories about human behavior, market trends, and cultural shifts. PR professionals who know how to interpret this data can transform raw numbers into newsworthy narratives that capture media attention. According to Meltwater, companies that use data-driven PR strategies see up to 3x higher engagement rates compared to traditional approaches.
Conducting Brand Reputation Gap Analysis: A Step-by-step Guide

1 week ago | ronntorossian.com | Ronn Torossian

A brand’s reputation forms the cornerstone of its market position and business success. According to a 2023 Weber Shandwick study, 63% of a company’s market value is attributed to its reputation. Yet many organizations struggle to accurately assess how their brand is perceived versus how they want to be perceived. This disconnect creates reputation gaps that can damage customer relationships, reduce market share, and limit growth potential.
The Art of Timing Product Announcements: A Strategic Guide to Maximum Media Coverage

1 week ago | ronntorossian.medium.com | Ronn Torossian

Product announcements can make or break a launch strategy. The difference between a media splash and radio silence often comes down to timing. After analyzing hundreds of product launches across technology, consumer goods, and B2B sectors, patterns emerge that separate successful announcements from those that fall flat. The media landscape operates on specific rhythms and cycles that smart companies learn to read and leverage.

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