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4 weeks ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
As the fintech industry continues to grow and evolve, small brands face unique challenges and opportunities in marketing their services and products. With fintech being one of the fastest-growing sectors in the global economy, small fintech brands must leverage innovative marketing strategies to carve out their place in the market.
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4 weeks ago | 
agilitypr.com | Ronn Torossian
The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.
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4 weeks ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
Real estate development in Europe is an industry built on land, concrete, and, most importantly, perception. Public relations strategies are an essential tool for shaping that perception—be it about the value of a luxury apartment or the environmental impact of a new residential project.
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1 month ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
In the business world, crises are inevitable. Whether it’s a product failure, a public relations disaster, a data breach, or an employee misconduct incident, companies are bound to face mishaps that threaten their reputation and credibility. The true test of a corporation’s resilience, however, lies in how it handles the aftermath of these missteps. Corporate communications, when executed well in the wake of a crisis, can be the difference between a swift recovery and a long-lasting decline.
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1 month ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
In the world of litigation, where the stakes are high, the competition is fierce, and the clients are often overwhelmed by complex legal systems, law firms are turning to digital marketing to create lasting impressions and build trust with potential clients. In an industry traditionally dominated by word-of-mouth referrals and local advertising, the digital landscape offers firms a new opportunity to expand their reach, enhance visibility, and ultimately drive leads.
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1 month ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
In the dynamic world of nightlife, where trends change at lightning speed, the ability for a nightclub to distinguish itself isn’t solely dependent on its music lineup or its drink specials anymore. Today, social media serves as a nightclub’s digital stage, a place where brands can captivate their audience and build relationships before they even step foot inside the venue.
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1 month ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
Corporate communications (CC) plays an essential role in shaping the perception, identity, and strategic direction of organizations. In a rapidly evolving global marketplace, where public scrutiny is intense and competition is fierce, the importance of effective communication strategies cannot be overstated.
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1 month ago | 
agilitypr.com | Ronn Torossian
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive. While traditional food advertising through TV, print, and radio still plays a role, digital marketing has taken center stage in engaging customers, building loyalty, and expanding reach.
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1 month ago | 
ronntorossian.com | Ronn Torossian |consumer industries. Torossian |an Ernst |PR. Outside
In an era where digital transformation, remote work, and globalization are reshaping the business landscape, the role of internal communications has never been more critical. Once considered a back-office function, internal communications is now recognized as a key driver of organizational success, employee engagement, and overall productivity. A well-oiled communication strategy is no longer a luxury for businesses; it is a necessity that directly impacts the bottom line.
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1 month ago | 
securitymagazine.com | Ronn Torossian
Cybersecurity has a branding problem, and it’s costing businesses more than they realize. Despite the growing number of high-profile breaches, consumers remain indifferent, often ignoring security warnings or failing to take basic precautions. This disconnect between rising threats and consumer inaction is a serious issue for companies that rely on trust to maintain customer loyalty.
