Ronn Torossian

New York

Writer at Freelance

Proud Dad | PR Executive of the Year | Proud Zionist American Israeli. Author, investor. NYC. TLV.

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Articles

Silence, Spin, and Social Backlash: The Anatomy of Failed Crisis Communications

1 day ago | everything-pr.com | Ronn Torossian

When a crisis strikes, silence is not golden. Spin is not strategy. And misreading your audience can be fatal—not only to your brand reputation, but in some cases, to public trust and safety. In the digital age, where a misstep can trend globally in seconds, effective crisis communication is not just damage control—it’s brandsurvival. Yet, despite this urgency, high-profile organizations continue to mishandle crises with alarming frequency.
The Strategic Integration of Influencer Marketing and PR: A Leadership Guide

2 days ago | ronntorossian.medium.com | Ronn Torossian

Social media personalities now command attention spans, shape purchasing decisions, and mold public perception at unprecedented rates. PR teams face mounting pressure to adapt their strategies by incorporating influencer partnerships — but success requires a sophisticated understanding of this merged landscape. The most effective programs carefully select the right category of influencer, maintain strict regulatory compliance, and measure impact through concrete metrics.
The Power of Financial Digital Marketing for Small Businesses

2 days ago | ronntorossian.com | Ronn Torossian

In today’s rapidly changing business environment, small companies often face the dual challenge of remaining competitive while maintaining financial stability. One of the most effective strategies for achieving this balance is through financial digital marketing. As digital platforms and online marketing techniques have become more advanced, even small businesses can now harness the power of financial marketing to reach a global audience, build their brand, and boost profitability.
5 ways digital PR transformed Glossier into a global beauty brand

2 days ago | agilitypr.com | Ronn Torossian

In today’s fast-paced, digital-first world, public relations is more than just crafting a press release and sending it out to a list of journalists. It’s about creating authentic narratives, building relationships with customers, and, most importantly, leveraging digital platforms to drive brand engagement.
Using Surveys and Polls to Create Powerful PR Campaigns

4 days ago | ronntorossian.com | Ronn Torossian

Public relations professionals know that data-driven stories grab media attention and build credibility. Original research through surveys and polls provides unique insights that journalists and audiences find compelling. According to Muck Rack’s State of Journalism 2023 report, 78% of journalists say they are more likely to cover a story that includes original research and data.
The Complete Guide to Planning Seasonal PR Campaigns

5 days ago | ronntorossian.com | Ronn Torossian

Planning seasonal PR campaigns requires careful timing, strategic messaging, and meticulous organization. According to the National Retail Federation, holiday sales during November and December account for 20% of annual retail sales, with some retailers seeing up to 30% of their yearly revenue during this period. Media outlets start planning their seasonal coverage months in advance, making early preparation essential for PR success.
How To Build A Personal Brand In PR

6 days ago | ronntorossian.com | Ronn Torossian

Building a strong personal brand in PR requires strategic planning, consistent execution, and authentic relationship building. PR professionals who want to advance their careers must establish themselves as thought leaders through targeted content creation, speaking opportunities, and meaningful industry connections. According to a LinkedIn study, professionals with complete profiles receive 40 times more opportunities than those without.
How To Build Highly Collaborative Content Marketing Teams

1 week ago | ronntorossian.com | Ronn Torossian

Content marketing success depends heavily on how well teams work together to create, publish, and promote compelling content. According to a study by the Content Marketing Institute, organizations with documented content strategies are 313% more likely to report success in their content marketing efforts. The key to executing these strategies effectively lies in strong team collaboration. Research from McKinsey shows that teams that collaborate well can improve productivity by 20-30%.
AI in public relations: The new frontier in 2025

1 week ago | agilitypr.com | Ronn Torossian

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the realm of science fiction or corporate boardrooms, AI is now being actively harnessed to streamline, enhance, and revolutionize how brands, individuals, and companies engage with their audiences.
Regional PR Strategies for Global Brands

1 week ago | ronntorossian.com | Ronn Torossian

Public relations strategies require careful adaptation when moving from global to regional markets. According to a 2023 study, 71% of consumers expect brands to understand and respect local cultural values in their communications. This localization challenge affects everything from media relations to messaging tone to campaign execution. Success in regional PR demands a deep understanding of local markets combined with the ability to maintain consistent brand values across diverse territories.

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