
Ronn Torossian
Writer at Freelance
Proud Dad | PR Executive of the Year | Proud Zionist American Israeli. Author, investor. NYC. TLV.
Articles
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1 day ago |
ronntorossian.com | Ronn Torossian
Virtual reality and metaverse technologies are reshaping how brands connect with audiences, creating opportunities for PR professionals to develop innovative campaigns and experiences. Major companies like Meta, Microsoft, and Nike have invested billions in metaverse development, with the market projected to reach $800 billion by 2024 according to Bloomberg Intelligence.
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1 day ago |
agilitypr.com | Ronn Torossian
In 2025, digital marketing has evolved far beyond traditional banners, pop-up ads, and social media campaigns. Brands are increasingly leveraging digital collectibles—often in the form of NFTs (non-fungible tokens)—to engage customers, promote brand loyalty, and create new revenue streams.
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2 days ago |
ronntorossian.com | Ronn Torossian
Public relations management in franchise systems presents unique challenges that require careful navigation of brand consistency, local market needs, and national messaging strategies. Franchise organizations must strike a delicate balance between maintaining strict brand standards while allowing individual locations to connect meaningfully with their local communities.
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3 days ago |
ronntorossian.com | Ronn Torossian
Press materials that connect with audiences on an emotional level create lasting impact and drive meaningful action. Research from Nielsen shows that ads with emotional content perform twice as well as those focused purely on rational content, with emotional response to an ad having 3x more influence on purchase intent than the ad’s actual content. This principle applies equally to press materials, where emotional storytelling helps messages break through the noise and stick in readers’ minds.
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4 days ago |
ronntorossian.com | Ronn Torossian
Submitting entries for industry awards requires careful planning, compelling storytelling, and strategic execution. Award recognition builds credibility, attracts talent, and creates valuable marketing opportunities for organizations. According to Cision’s 2025 PR and Communications Awards Guide, companies that win industry awards see an average 23% increase in brand visibility and a 15% boost in customer trust ratings.
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