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1 day ago | 
xrtoday.com | Rory Greener
Avatar-led immersive experiences rely heavily on realistic and nuanced character animation, alongside high-quality virtual environments and objects. This has led to RT3D engines like Unreal, Unity, and others becoming a bedrock in creating the foundation of VR applications, from gaming to enterprise use cases. A new advancement in this space comes from Movella, which recently announced the release of Xsens Animate 2025, a software update for RT3D animation workflows.
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3 days ago | 
xrtoday.com | Rory Greener
Shenanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and TikTok.
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3 days ago | 
xrtoday.com | Rory Greener
Shahnanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and TikTok.
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3 days ago | 
xrtoday.com | Rory Greener
XR MDM solutions provider ArborXR recently announced the strategic acquisition of InformXR, an XR learning analytics platform. This is part of an ongoing effort to debut ArborXR Insights, an in-house XR analytics suite ready for the firm’s existing user base. The move sees InformXR’s Founder Dan Kuykendall, along with the firm’s engineering and data science team, join ArborXR to bring the Insights solution to life.
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3 days ago | 
xrtoday.com | Rory Greener
Next week, between May 20 and 21, Google I/O will kick off, showcasing the latest innovations in the technology giant’s portfolio. Namely, following its recent work developing the AndroidXR ecosystem, Google’s emerging VR/AR/MR portfolio will take centre stage alongside Google’s foundational innovations, such as AI.
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3 days ago | 
xrtoday.com | Rory Greener
XR headset innovator PIMAX recently announced the expansion of its Dream headset portfolio with the introduction of the Dream Air SE, a more accessible device which retains the hardware series’ portability and micro-OLED visuals. Dream Air SE prioritises portability and visual fidelity through its micro-OLED panels, offering a resolution of 2560 x 2560 per eye for vibrant colours and deep blacks.
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1 week ago | 
xrtoday.com | Rory Greener
The XR landscape is witnessing strategic moves aimed at market expansion and competitive positioning. PICO’s enhanced developer support seeks to cultivate a robust content ecosystem for its enterprise and consumer XR offerings. Simultaneously, introducing a domestic RT3D engine in China signals a potential shift in the global supply chain and development resources for immersive technology solutions.
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1 week ago | 
xrtoday.com | Rory Greener
Watch on YouTube. In this episode, Rory Greener, Tech Journalist, XR Today speaks to the creative team behind the BBC’s AR Snapchat filter that helps teach the public sign language. Today’s guests is Shahwali Shayan, Founder of Shahnanigans. What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don’t miss our next analysis. You can also join in the conversation on our X and LinkedIn pages.
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1 week ago | 
xrtoday.com | Rory Greener
This week, PICO continued its hot streak of innovation by announcing new support for upcoming XR developers who want to self-publish and distribute free and paid applications via its popular Developer Console. PICO notes how the move looks to embolden its content ecosystem with services from seasoned to emerging developers through a framework of transparent review standards and efficient processes, enabling timely application delivery.
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1 week ago | 
xrtoday.com | Rory Greener
Following the shockwave to US AI that was DeepSeek, whereby a cheaper overseas competitor to US AI giants sent ripples across the region’s emerging technology space, such as NVIDIA stock prices plummeting at rates then unseen and unforeseen, a similar trend may be arising in the XR/RT3D market. With recent developments, it appears this same shockwave could hit the XR space, or in other words, the RT3D solutions marketplace.
