Rosalyn Page

Sydney

Journalist, Content Writer, and Editor at Freelance

Award-winning journalist & writer: tech, security, innovation & digital lifestyle. @CIOonline, @CSOonline, @CMOAustralia. Arts & culture blog @broadnotesblog

Articles

Is generative AI pushing brands into search-first digital design?

3 weeks ago | customerexperiencedive.com | Rosalyn Page

This audio is auto-generated. Please let us know if you have feedback. Consumers have quickly adapted to generative AI tools when shopping online, according to Capgemini Research Institute’s 2025 consumer trends report. Seven in 10 respondents are keen to have it integrated into their purchasing experiences and nearly half — 46% — are enthusiastic about the impact of generative AI on their online shopping, the global survey of 12,000 adult consumers found.
AI-powered Attacks Surge, but Cyber Defenders Adapt with Advanced Tools

1 month ago | itwire.com | Rosalyn Page

AI continues to be a force multiplier for good, aiding cybersecurity protections, while also enabling bad actors to harness the technology in their attack vectors. There has been a 44% increase in global cyber-attacks year-over-year, according to CheckPoint's State of Global Cyber Security 2025 report, with generative AI (GenAI) playing a significant role in cyber-attacks. In 2024, the popular technology was used in a wide range of attacks including disinformation campaigns and deepfake videos.
Why businesses employ process mining for CX data analysis

1 month ago | customerexperiencedive.com | Rosalyn Page

This audio is auto-generated. Please let us know if you have feedback. Customer journey mapping provides valuable insights into the customer experience across various touchpoints. Yet without a clear link to internal business processes, these insights can fall short of driving real improvements. That’s where process mining comes in.
Is it time to revamp your website?

1 month ago | intheblack.cpaaustralia.com.au | Rosalyn Page

By Rosalyn PageThe Australian Taxation Office (ATO) recently revamped its decade-old website, after recording more than 118 million sessions in the 2023 financial year. While your business may not receive as much online traffic, it may be time to revamp your website, too. What should you consider? Kate Toon is founder of Stay Tooned, specialising in digital marketing, SEO and entrepreneurship.
Australia facing higher rate of cyber threats as part of APAC regional surge

2 months ago | itwire.com | Rosalyn Page

Australia is facing a higher rate of cyber threats, with attacks across the Asia-Pacific region 60% higher than the global average, according to Check Point's Threat Intelligence data. The global increase in sophisticated cyberattacks, fuelled by ransomware, hacktivism, and AI-driven cybercrime, has left organizations in APAC particularly vulnerable.
Is customer experience more important than the product?

2 months ago | customerexperiencedive.com | Rosalyn Page

This audio is auto-generated. Please let us know if you have feedback. Good customer experience is critical to business growth, delivering higher wallet share, increased cross-selling and higher engagement, leading to higher revenue, according to McKinsey research. Yet brands face disruptors and new entrants, commoditized offerings with little product or service differentiation, and pressure to adopt new technologies.
How to prepare for an IT outage

Jan 22, 2025 | intheblack.cpaaustralia.com.au | Rosalyn Page

By Rosalyn PageWide-scale IT disruptions, such as the 2024 global outage that stemmed from cyber security firm CrowdStrike, highlight how cyber incidents and tech failures can cripple organisations, leading to downtime and financial losses. There are important steps finance businesses can take to review their readiness, resilience and recovery in preparation for an IT outage or other tech disruption. What causes an IT outage?
How to create a customer experience journey map

Jan 1, 2025 | customerexperiencedive.com | Rosalyn Page

This audio is auto-generated. Please let us know if you have feedback. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand, but there’s a lot more to it than just using personas to plot touch points. Journey mapping examines the connective tissue that ties customer experience to a brand’s employees, processes and operations.
How generative AI is redefining customer service

Dec 12, 2024 | customerexperiencedive.com | Rosalyn Page

This audio is auto-generated. Please let us know if you have feedback. AI has been deployed for years in customer experience settings, but it was an expensive, time-consuming exercise to train the models and required ongoing maintenance to analyze sentiment and other signals, according to Jonathan Rosenberg, CTO and head of AI at Five9. “Then generative AI came along and changed all of this,” Rosenberg said.
5 tips for CFOs to evaluate their finance tech stack

Dec 5, 2024 | intheblack.cpaaustralia.com.au | Rosalyn Page

By Rosalyn PageLike a dose of digital house cleaning, there are good reasons for organisations to regularly evaluate their finance tech stack – but without the right approach, their best efforts may miss the mark. When it comes to new technology adoption, the key driver is improving operational efficiency, according to CPA Australia’s 2024 Business Technology report.