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Dec 8, 2024 | 
uxdesign.cc | Rosie Hoggmascall
How MyFitnessPal became MyFitnessEnemyA masterclass in fake personalisationTrigger Warning: This article talks about calorie counting and weight loss, which may be triggering for some people. Please take care while reading. There is a very small number of big B2C mobile apps out there 🤏🤏MyFitnessPal is one of them. With 250 million users across 120 countries and 4.7 million reviews across the Play Store and App Store combined, MyFitnessPal is the biggest health app in the world.
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Dec 8, 2024 | 
flipboard.com | Rosie Hoggmascall
1 day agoLast week, the FBI warned iPhone and Android users to stop texting and to use an encrypted messaging platform instead. The news made global headlines, with cyber experts urging smartphone users to switch to fully secured platforms—WhatsApp, Signal, Facebook Messenger. But the FBI also has a serious …
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Nov 22, 2024 | 
uxdesign.cc | Rosie Hoggmascall
8 excellent user research emailsFrom Duolingo, Typeform, Notion, Monzo & more. Recruiting users for research is hard. An email to 1000 users might get you a handful of call bookings at best. That’s 0.2–0.5% conversion. Especially at early-stage startups where you may not have well-oiled communication channels, an allocated budget or many users to contact. But, there are many ways to recruit users for research depending on your available budget, time and resource.
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Nov 17, 2024 | 
uxdesign.cc | Rosie Hoggmascall
I used Strava’s latest AI feature for a week—here’s how it wentAliens, car crashes, and a deep dive into my fitness stats. The majority of new features fall flat. It’s a fact. 70% to 95% of new product launches show no measurable impact80% of features are never used — not even onceAs a result of ‘feature bloat’ and other issues, engineers end up spending up to 13 hours a week on tech debt, on average. I myself have launched a lot of features that haven’t worked.
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Nov 8, 2024 | 
uxdesign.cc | Rosie Hoggmascall
Reducing time to aha! moment in B2B SaaSA case study of Otter.aiLast week, I wrote about Otter.ai’s onboarding flow.
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Oct 31, 2024 | 
uxdesign.cc | Rosie Hoggmascall
How much do you really need to mention AI? Onboarding an AI product: a case study of Otter.ai. I first found Otter.ai four years ago when I was doing some user research. At the time, it was a life saver; it was easy to set up and it combined recording, transcribing and storing the interviews. There was just one problem. The transcripts were rubbish. With any sign of an accent, the transcript accuracy went down hill. What’s more, they just didn’t really make sense a lot of the time.
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Oct 11, 2024 | 
uxdesign.cc | Rosie Hoggmascall
Onboarding a complex product: a case study of GrammarlyConversational copy, progressive disclosure and great use of imageryI hear this from clients a lot:We have so many features, how do we communicate them in onboarding? There’s so much to set up in our early experience, what do we start with? Why aren’t users getting to my features? What ends up happening is an onboarding experience that tries to do too much at once. Too much copy. Too many carousels. Too many tooltips.
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Oct 4, 2024 | 
uxdesign.cc | Rosie Hoggmascall
OPINIONHow LinkedIn went from creepy to coolFirst: Product vision, AI & feeds. Now? Notifications. Going on LinkedIn used to feel like having to speak to your distant uncle at a funeral. Nowadays, I’m on there all the time. I get most of my clients from LinkedIn. I get most of my newsletter subscribers from LinkedIn. And I learn a lot from others on there. Turns out it’s not just me. So do many other consultants, business owners and creators. This turnaround is clear in their metrics too.
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Sep 27, 2024 | 
uxdesign.cc | Rosie Hoggmascall
20 days of emotional blackmail from DuolingoIs the owl really as evil as they say? Over half of Duolingo’s active users have a streak of 7 days or more. I’m one of the users who gets bombarded by reactivation emails and push notifications asking me to come back into the app. The messages I get are chaotic. One moment Duolingo acts like clingy partner, the next like a food safety officer.
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Sep 19, 2024 | 
uxdesign.cc | Rosie Hoggmascall
How Canva reduces trial cancellationA round of applause for personalisation, transparency & trustThe eye-watering numbers just keep coming in for Canva. Even their latest graph is out of date they’re growing so fastAfter focusing on the creative industries in the early years, Canva went after some new segments to drive their insane growth curve:As well as new segments, Canva’s going after new markets 🇺🇸🇺🇸🇺🇸This year and last they’re pushing big in the US.
