Rosie Wardle

Jul 3, 2024 | bcg.com | Elfrun von Koeller |Emma Ignaszewski |Rosie Wardle

Alternative proteins burst onto the scene a decade ago, promising comparable taste to animal proteins and fewer greenhouse gas (GHG) emissions. But alternative proteins have faced challenges in winning over consumers: today, plant-based meat accounts for only 1% of meat dollar sales in US retail, and many alternative protein startups face tight private capital markets. And yet, achieving mass adoption of alternative proteins is critical to reducing the impacts of global food production.