Roughriders Apologize

Feb 29, 2024 | rodpedersen.com | Rod Pedersen |MOREBy Rod Pedersen |Roughriders Apologize

VANCOUVER – From a zip line between Vancouver’s convention centres to replica mini CFL fields, a slate of sponsors and events for the upcoming 2024 Grey Cup were unveiled on Thursday. The CFL awarded the 2024 Grey Cup game to Vancouver after both the Winnipeg Blue Bombers and B.C. Lions had bid to host that contest. “Vancouverites are incredibly excited to host the Grey Cup this year,” said mayor Ken Sim.

Feb 29, 2024 | rodpedersen.com | Rod Pedersen |MOREBy Rod Pedersen |Roughriders Apologize

(Listen daily for the RP Commentary on the All New Hits 98 CKHD & LTD Radio)Nothing more than random thoughts on today’s commentary:#1 – I opened my phone today to see the Saskatchewan Roughriders are national news for having to apologize for a failed marketing campaign regarding “Girl Math”. My first thought? At least 20 years ago when the team was bad on the field, at least the marketing department was winning awards off of it. (Remember ‘Canada’s Team’ and the Melonhead campaign?

Feb 29, 2024 | rodpedersen.com | Rod Pedersen |MOREBy Rod Pedersen |Roughriders Apologize

REGINA – The Saskatchewan Roughriders apologized Wednesday for issuing an email to season-ticket holders that resulted in a backlash from fans. In the email to season-ticket holders entitled, “Girl Math is When Cheaper Tickets = Free Drinks!”, the marketing campaign featured an ad that in part read, “Proficient in girl math it’s basically free.”It also includes the phrases, “Literally the best excuse for cute matching outfits,” and “Take the stairs.