Ruairidh Pritchard

London

Digital Growth Lead at Immediate Media

Digital Growth Lead at MadeForMums

merely existing in the context of all in which i live and what came before me

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Articles

The best poems for kids

1 week ago | madeformums.com | Ruairidh Pritchard

Jump to:Popular poems for kidsShort poems for kidsFunny poems for kidsFriendship poems for kidsRhyming poems for kidsNature poems for kidsBedtime poems for kidsDinosaur poems for kidsFlower poems for kidsAnimal poems for kidsPopular poems for kids1. The Owl and the Pussycat by Edward LearThe Owl and the Pussycat went to seaIn a beautiful pea-green boat,They took some honey, and plenty of money,Wrapped up in a five-pound note.
Eggs sink or float: Easy science activity for kids

1 week ago | madeformums.com | Ruairidh Pritchard

How does this floating egg experiment work? The floating egg experiment is all about density. Density is how much “stuff” (or mass) is packed into a certain space (volume). An object will float if it’s less dense than the liquid it’s placed in, and it will sink if it’s denser. When you first place an egg in plain tap water, it usually sinks because the egg is denser than the water. But when you add salt to the water, you increase the water’s density.
Fun kids party games for all ages

1 week ago | madeformums.com | Ruairidh Pritchard

Jump to:Classic party gamesKids party games indoorKids party games outdoorClassic party gamesThese traditional party games for kids are always a hit. Easy to set up, full of laughter and fun for all ages!1. Pass the ParcelWrap a small prize in layers of paper. Kids pass it around while music plays, unwrapping a layer when the music stops. Add sweets or stickers between layers to keep it exciting!2. Musical ChairsPlay upbeat music as kids circle chairs (one fewer than players).
These 89 baby names are banned in Australia - and some will shock you

3 weeks ago | madeformums.com | Ruairidh Pritchard

From official titles like ‘Duke’ and ‘Queen’ to eyebrow-raising picks like ‘Thong’, ‘Nutella’ and ‘Harry Potter’, there’s no shortage of quirky choices parents have (unsuccessfully) tried to get past the system. What names are actually banned? The rules vary slightly from state to state, but across the country, the same core principles apply: a name must not be obscene, offensive, misleading, or include symbols, punctuation, or titles that imply status or rank.
London statues get ‘forced smiles’ to expose hidden loneliness in motherhood

1 month ago | madeformums.com | Ruairidh Pritchard

If you’ve ever felt pressure to ‘put on a brave face’ as a mum, you’re far from alone. A powerful new campaign from women’s social network Peanut has given a voice—and a face—to this emotional reality. For Maternal Mental Health Awareness Week (5–12 May), statues across London have been given ‘forced smiles’ to symbolise the unspoken burden carried by so many mums. The installation is a stark visual reminder of what 58% of mothers admit: they smile through loneliness, assuming no one notices.
Best LEGO® Star Wars sets for Star Wars Day 2025 by age

1 month ago | madeformums.com | Ruairidh Pritchard

To help you make the most of the deals and delight your little Jedi, we’ve rounded up the very best LEGO® Star Wars sets available now – grouped by age, so you can shop with confidence for your child (or yourself).
Parents ‘must stop trying to be their child’s friend’ over smartphone use, says children’s commissioner

1 month ago | madeformums.com | Ruairidh Pritchard

The comments follow growing concern about the impact of smartphones and social media on children’s mental health and development. A recent YouGov poll commissioned by the children’s commissioner’s office found that nearly a quarter (23%) of children aged 8 to 15 spend more than four hours a day using a screen-based, internet-enabled device.
Free school breakfast clubs launch this week – saving parents £450 a year

1 month ago | madeformums.com | Ruairidh Pritchard

It’s part of a wider pledge to increase flexible childcare options and improve access to education. Each club will provide a nutritious breakfast and 30 minutes of supervised care before the school day begins – giving parents a much-needed buffer to get to work, training or other responsibilities.
Child Benefit payments could stop this summer - here’s what parents need to do

1 month ago | madeformums.com | Ruairidh Pritchard

The automatic stop applies to families with a child who has turned 16, or will turn 16 before 31 August 2025. Once a child reaches this age, Child Benefit payments will stop at the end of August unless the parent or guardian confirms their child is still in eligible education or training. According to HMRC, more than 1.4 million letters will be sent to families across the UK between May and mid-July as a reminder to renew.
Bugaboo issues urgent recalled over product falling hazard

1 month ago | madeformums.com | Ruairidh Pritchard

The issue centres on the screws that connect the legs to the seat frame. If these screws weren’t fully tightened during assembly, they may become loose over time – particularly with daily use. Bugaboo has said that when this happens, the highchair’s legs can detach from the frame, which could cause the seat to collapse. The risk is especially high when a child seated in the baby seat pushes against the footrest.