Rutvik Mehta

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Articles

Trademark Infringement: Bombay HC Grants Interim Relief To Skechers

Nov 11, 2024 | mondaq.com | Rutvik Mehta |Simran Jayarao

In the breakneck athletic footwear sector, where companies constantly compete for market share and a huge consumer base, Skechers has consistently stood out in terms of unique style, comfort and brand identification. But behind the scenes, the brand encountered a legal battle—one that put the brand's reputation and identity at stake.
The Swiftie Effect: How Taylor Swift's Re-Recording Project Has Impacted Record Labels

Nov 1, 2024 | mondaq.com | Rutvik Mehta |Vishal Menon

Artists outwitting major labels have always gained popular traction in the eyes of the media and public. Everyone loves a good old underdog story. Global citizens and listeners rejoice at artists' reclamation of their own creative products. However, the contractual effect of a 'power-move' on future generations of artists is yet to be fully understood.
Romanticising The Past; Nostalgia Is A Great Marketing Tool For Filmmakers

Aug 1, 2024 | mondaq.com | Rutvik Mehta |Arushi Sharma |Viha Mehta

"Naam Vijay Deenanath Chauhan, baap ka naam Deenanath Chauhan, gaon Mandwa, umar chhattis saal..." All of us are well acquainted with this iconic dialogue delivered by the great Amitabh Bachchan, in his film Agneepath. It has since then been etched in the minds of cinema audiences worldwide and holds a distinct place in the archives of Indian cinematic history.
Rakshit Shetty In Hot Water; Bachelor Party Soundtrack Sparks Copyright Controversy

Jul 29, 2024 | mondaq.com | Khushboo Pareek |Rutvik Mehta |Viha Mehta

Copyright issues on soundtracks are significant in the entertainment industry, involving various legal aspects. Firstly, originality and ownership are fundamental. The music composer holds the copyright for the original score, the lyricist holds the copyright for the words, and the producer or record label typically holds the copyright for the recorded version. These distinct copyrights mean that multiple parties can have a stake in a single soundtrack.
Evolving Fan Fiction: Balancing Creativity, Copyright & AI Innovations

Jun 28, 2024 | mondaq.com | Vyoma Patel |Khushboo Pareek |Arushi Sharma |Rutvik Mehta

Fan fiction, a beloved realm where passionate fans weave stories within existing fictional universes, thrives in the grey area between creative expression and intellectual property (IP) rights. It is a derivative written content produced by fans of movies, TV shows, books, etc., and has gained popularity on internet-based platforms. Some of the Indian fan fiction are- “Life as We Knew It” by SFscribbles, “Mrs. Oberoi's” by Hidden Queen, “Her Claim” by Jeelvyas03.
Holy Verse, Legal Verses; The Copyright Dilemma Of Sacred Texts

Jun 24, 2024 | mondaq.com | Vyoma Patel |Khushboo Pareek |Arushi Sharma |Rutvik Mehta

NN Naik Naik & Company More Established in 2004, Naik Naik & Co. started out as a niche media practice which has metamorphosed into a full-service law firm. Headquartered in Mumbai with a pan-India presence, we advise and perform across all aspects of corporate, disputes, banking and finance, and intellectual property law. Our sectoral focus is our differentiator and we can boast of strong industry sector expertise for over two decades.
A Guide To Incentivizing Foreign Film Production In India- Part 2

Jun 20, 2024 | mondaq.com | Khushboo Pareek |Arushi Sharma |Rutvik Mehta |Tushar Gerewal

In Part 1 of this article, we laid down and elaborated on incentives available to a foreign producer if a foreign film is produced in India whether the same was a project shot in India or if it was a project which involve animation, VFX and post-production activities in India. In this article, we deal with the second half of the scheme, applicable to co-productions between the foreign producers and Indian producers.
A Guide To Incentivizing Foreign Film Production In India: Part 1

Jun 18, 2024 | mondaq.com | Vyoma Patel |Khushboo Pareek |Arushi Sharma |Rutvik Mehta

If you are a foreign film producer thinking about your next film or if you fancy collaborating with a foreign film producer, in 2022 the Ministry of Information and Broadcasting (MoI&B) had launched a scheme, aiming to invite collaborations to promote India as a filming destination.
The Fatwa On Pakistani Artists In The Hindi Film Industry

Dec 8, 2023 | mondaq.com | Vyoma Patel |Khushboo Pareek |Arushi Sharma |Rutvik Mehta

The world of entertainment is dynamic, and in this, the Indian film industry, has always been at the forefront of cultural exchanges. Over the years, it has attracted and lured in talent from across the globe.