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1 week ago | 
clashmusic.com | Sabrina Soormally
Yasmin Sewell’s Vyrao is more than the average fragrance brand. The name Vyrao is derived from the Latin verb vireo, meaning “I am verdant; I am vigorous; I sprout new green growth.” Rooted in science and shrouded in mysticism, the brand makes fragrances and scents for the home that transform everyday perfume application into a ritualistic event, carefully shifting moods and energies.
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2 weeks ago | 
clashmusic.com | Sabrina Soormally
“The open water and the yachting lifestyle have always carried a sense of freedom and adventure,” says Tommy Hilfiger.
10 · 04 · 2025
This year marks 40 years since Tommy Hilfiger founded his eponymous brand, and thus 40 years of groundbreaking and influential moments across music, sports and fashion that have made the label an indomitable cultural force.
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3 weeks ago | 
clashmusic.com | Sabrina Soormally
As one of the leading footwear retailers in the UK who sells over 100 of the leading sneakers brands, schuh sits at the forefront of British streetwear and at centre of a cultural conversation around youthful innovation. Today schuh presents a new character campaign titled ‘Together Hits Different’, the second installment of its ‘Same, But Different’ initiative for spring 2025.
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4 weeks ago | 
clashmusic.com | Sabrina Soormally
Axel Arigato has unveiled a new low-profile sneaker for spring 2025. Dubbed the Slow Runner, the new silhouette is a hybridised, streamlined take on a classic running shoe. The design is the latest release since the brand’s internal shakeup a year ago, offering a firm look at a new direction for Axel Arigato.
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1 month ago | 
clashmusic.com | Sabrina Soormally
The 'Summer Icons' campaign explores the diverse and versatile nature of America's youth subcultures as Dickies debuts a light and durable summer collection. 25 · 03 · 2025 Dickies has debuted a skate inspired campaign for summer to coincide with a collection of light and modern iterations of its most celebrated designs.
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1 month ago | 
clashmusic.com | Sabrina Soormally
CHANEL has unveiled JENNIE as the newest face of its Chanel 25 handbag campaign, joining fellow pop star Dua Lipa whose campaign was revealed in January. The K-Pop sensation, and newest face of CLASH 130 (available to pre-order here), is a seasoned Chanel ambassador, appointed in 2017 and named the face of Chanel Coco Crush in 2021, the bag campaign follows years of legacy Chanel moments and show-stopping front row appearances.
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1 month ago | 
clashmusic.com | Sabrina Soormally
Defined by a serene colour palette and thick, soft fabric, the collection presents an elevated take on loungewear. 20 · 03 · 2025 NICCE expands its core offerings this spring with a new edition of its Mercury collection. Defined by its use of thick, heavy duty fabrics and shining embroidered logos, the NICCE Mercury collection is an elevated take on loungewear staples. The brand, established in 2013 by Mitchel Galvin-Farnol, was influenced by the Ibiza club scene in its early days.
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1 month ago | 
clashmusic.com | Sabrina Soormally
The '90s inspired collection features five key designs, each inspired by a character from the 1995 cult classic film. 18 · 03 · 2025 Since 2008, Vintage Frames Company has carved out a space for itself as the go-to spot for vintage eyewear from around the globe. Founder and creative director Corey Shapiro has proudly purveyed over 1.5 million pairs of vintage frames dating back to the 1950s and boasts an A-List clientele that includes Jay-Z and Lady Gaga.
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1 month ago | 
clashmusic.com | Sabrina Soormally |Van Cleef
It’s a warm Spring afternoon when I sit down for a video call with French dance collective (LA)HORDE. Composed of three artists, Marine Brutti, Jonathan Debrouwer and Arthur Harel, the trio have just arrived in London ahead of a three day residency at the Sadler’s Wells East venue in Stratford for the ‘Dance Reflections’ festival by Van Cleef & Arpel.
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1 month ago | 
clashmusic.com | Sabrina Soormally
DJ, fashion reporter, presenter and all around diva Miss Jason led the charge at a ClubShy event at Archives in North London on Friday night. An evening curated by Coach as a part of their ongoing Boiler Room series set the scene for a very special night to celebrate the release of Shygirl’s Club Shy Room 2 with a star studded lineup and a global livestream.
