Sachin J Shah

Apr 10, 2024 | adgully.com | Sachin J Shah

Authored by Sachin Shah, Founder, The Hype Capital The social media arena resembles a bustling marketplace – a vibrant space teeming with potential customers and endless possibilities. But for brands navigating this digital bazaar, the key to success lies in shouting their wares and choosing the right stall. In this digital age, optimization of social media channels is paramount.

Apr 2, 2024 | yourstory.com | Sachin J Shah

People have been shopping online for a while now, but in 2020, there was a massive shift in people's buying patterns. While the initial bit was forced due to an unfortunate global phenomenon, people eventually adapted to the way of shopping for various reasons. Today, 751.5 million people use the internet in India. With such enormous internet penetration, social commerce sales in India are expected to reach a staggering $72.6 billion by 2025, as per Statista.

Mar 11, 2024 | cxotoday.com | Sachin J Shah

By Mr. Sachin ShahMuch has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube.

Feb 23, 2024 | adgully.com | Sachin J Shah

Authored by Sachin Shah, Founder, The Hype Capital Remember those viral videos of people fumbling in their VR headsets, their actions appearing bizarre and disconnected? While the sight might have induced chuckles, it inadvertently sparked a more profound question: is this a glimpse into our reality to come? As it turns out, the answer increasingly leaned towards an affirmative 'yes.' The Metaverse, a vast, interconnected network of virtual worlds, is no longer a figment of science fiction.

Feb 20, 2024 | bwmarketingworld.businessworld.in | Sachin J Shah

Social media communities are the lifeblood of many brands today. Fostering genuine connections, nurturing loyalty, and driving engagement are crucial for success. However, managing these vibrant ecosystems can be a complex and time-consuming task. Thankfully, artificial intelligence (AI) is stepping up, offering powerful tools to help brands cultivate thriving online communities on social media. But before we dive further into it, we should understand that followers do not mean community.