Sahil Patel

2 weeks ago | theinformation.com | Sahil Patel

Hollywood used to shrug off social media influencers. But in the last year, five big streaming services, including Netflix, Amazon Prime Video and Hulu, between them have announced or released more than 25 new shows featuring creators, ranging from reality TV series to scripted comedies to licensing deals. And streaming services hope to strike even more deals with popular creators, seeing them as a less risky bet than paying a fortune for a brand-new show.

3 weeks ago | theinformation.com | Sahil Patel

It’s been a busy week for YouTube! The company on Wednesday hosted its annual Brandcast event for advertisers in New York where it announced updates ranging from new deals with the NFL to features for creators. On Thursday, CEO Neal Mohan told a MoffettNathanson investor conference that revenue generated per hour watched on YouTube Shorts has risen to the equivalent of YouTube’s long-form videos in several countries, including the U.S. This is significant news.

3 weeks ago | theinformation.com | Sahil Patel

Source: The InformationYouTube CEO Neal Mohan says revenue on YouTube Shorts is growing and, when measured by one metric, is comparable to revenue generated by longer videos on the main YouTube service. Speaking at a MoffettNathanson conference on Thursday, Mohan said that YouTube Shorts has reached parity with traditional YouTube videos when measured by the revenue each format generates per hour watched. This is true in the U.S. and some other countries, hes said.

3 weeks ago | theinformation.com | Sahil Patel

Source: The InformationYouTube has won the rights to live stream an NFL game from Brazil on September 5. This will be the first time that an NFL game will be exclusively streamed live and for free in its entirety on YouTube, the NFL said in announcing the deal on Tuesday. It will also be available globally on YouTube with the exception of Canada and certain other countries, the league said.

3 weeks ago | theinformation.com | Sahil Patel

Source: The InformationESPN’s new streaming service, which will also be called ESPN and launch in the fall, will cost $29.99 per month. The service will bring all of ESPN, including all of its cable TV channels, coverage of more than 47,000 live sporting events per year and original studio shows and documentaries, to streaming without requiring a traditional pay cable TV subscription.