Sahil Patel

3 weeks ago | theinformation.com | Sahil Patel

Economic uncertainty related to the Trump administration’s tariff programs has made advertisers more cautious about spending this year. But that caution could be an opportunity for influencers, who can often charge less and move faster than traditional ad agencies, said speakers at The Information’s Future of Influence conference on Tuesday. “I think 2025, we always knew it would be a harder year.

3 weeks ago | theinformation.com | Sahil Patel

Apple’s court-ordered relaxation of controls on its App Store has been “a big win for independent media,” according to Substack’s co-founder and CEO Chris Best. But that’s one of the few positives in the media landscape, where Google’s use of AI-powered search results is hurting publishers’ traffic while advertisers are increasingly shifting their ad spending to social, streaming video and retail platforms.

4 weeks ago | theinformation.com | Sahil Patel

Source: The InformationBusiness Insider is laying off 21% of its employees, the Axel Springer-owned publication’s CEO Barbara Peng said in a memo to staff on Thursday. Peng said the cuts will affect all departments as the digital media firm moves away from businesses that are reliant on user traffic. Peng said 70% of BI’s business has some degree of “traffic sensitivity,” meaning that revenue is reliant on the number of people who visit its webpages.

1 month ago | theinformation.com | Sahil Patel

Fashion and culture magazine Nylon has launched a new membership program for creators—paid for by advertisers. It’s an effort by Nylon’s parent company, Bustle Digital Group, to take advantage of advertisers’ growing interest in experiential, in-person events, as well as working with influential creators on Instagram, TikTok and other social media apps.

1 month ago | theinformation.com | Sahil Patel

Hollywood used to shrug off social media influencers. But in the last year, five big streaming services, including Netflix, Amazon Prime Video and Hulu, between them have announced or released more than 25 new shows featuring creators, ranging from reality TV series to scripted comedies to licensing deals. And streaming services hope to strike even more deals with popular creators, seeing them as a less risky bet than paying a fortune for a brand-new show.